Infrastructure and communications case studies
Built for data centres, highway expansions, LRT and the projects reshaping Alberta.
reVerb delivers stakeholder engagement and strategic communications for infrastructure owners and public sector clients across Alberta and Canada. Every project here is real, with results you can point to. See our creative services at work below.
Fresh off the desk.
A townhall, replaced with a report residents could read.
We turned a season of construction feedback into a transparent account of what the public said and how it changed the work on the ground.
Case Study: Inquiry Management - The Hum
One resident reported a mysterious hum near their home. What looked like an isolated complaint became the early signal of a wider problem. Inquiry management working as project intelligence.
Case Study: What We Heard Report: Accelerated Roadwork Program - VLW
reVerb developed a comprehensive What We Heard Report for the City of Edmonton's Valley Line West LRT project, replacing a proposed townhall format with a data-driven approach. The team analyzed over 100 construction inquiries, 42 business outreach sessions, engagement with 80+ businesses and feedback from 3,481 Edmontonians to produce a transparent account of public sentiment during the 2025 accelerated roadwork program. The report demonstrated how feedback informed real-time construction responses and supported future planning decisions.
Case Study: Site Orientation Training Video
reVerb produces professional safety orientation videos for construction sites across Alberta. Professional videos save experienced supervisor time, create consistent worker onboarding, and provide flexibility for arrivals outside scheduled orientation sessions. Built with multiple site scalability in mind, videos can be updated as project phases change or adapted for new sites with minimal cost.
Case Study: Pop-Up Event
When wildfire smoke blanketed Edmonton with an AQHI rating of 10+ on event day, reVerb's pop-up booth strategy for Valley Line West LRT needed real-time adaptation. The team pivoted quickly, delivering strategic engagement that reached thousands of future transit riders at the Downtown Campus Block Party, proving that effective event activation requires serious planning, creative problem-solving, and the agility to execute under pressure.
Project Profile: Edmonton Folk Festival Poster Design 2025
reVerb supported the creative process behind the 2025 Edmonton Folk Music Festival poster, a key piece of branding that shapes all marketing for the event. Working with the artist, agency and festival team, the design moved from broad concepts to three refined directions before selecting the final artwork. The result delivered a fresh, contemporary theme that carried across merchandise, digital channels and on-site materials.
Project Profile: EXTRA Life Edmonton Media Strategy
reVerb Communications helped grow Extra Life Edmonton from a small volunteer-run gaming fundraiser into a major annual event supporting the Stollery Children’s Hospital. Through media relations, messaging and targeted publicity, we strengthened its public profile and community reach. The event now draws hundreds of participants and raises significant funds for pediatric care and research.
Case Study: Street Teams
reVerb Communications delivered a Street Team program for the Valley Line Southeast and Valley Line West LRT projects that brought real-time outreach directly into Edmonton communities. The team engaged residents often missed by traditional communication methods, shared safety information, answered project questions, and built public confidence during construction. With more than 100 events and nearly 20,000 interactions, the program broadened awareness, supported city staff, and set a new benchmark for accessible, in-person engagement.
Project Profile: Next Evolution Ventures Photo Contest: Identity Crisis: What’s the Identity of an Albertan?
reVerb Communications supported the growth of Extra Life Edmonton, a 24-hour gaming fundraiser for the Stollery Children’s Hospital. We strengthened its media presence, refined messaging and connected the event’s gaming community with its impact on local families. The fundraiser has since expanded to hundreds of participants and continues to raise meaningful support for pediatric care.
Project Profile: Melt Sandwich Co. Social Media Strategy
Melt Sandwich Co. is an independent café located in downtown Edmonton, serving specialty coffee, breakfast, and lunch to the weekday office crowd. Positioned along the downtown pedway system, Melt depended on visual branding and timely communication to attract foot traffic and build a loyal customer base.
reVerb Communications provided full social media support, including the development of a monthly content calendar with photography, post copy, and platform planning. Instagram and Facebook were the primary channels used to highlight product offerings, seasonal features, and promotions.
Working closely with the café’s management, reVerb balanced structure with flexibility—ensuring the plan could adapt to changing menus and real-time opportunities. When in-store traffic prevented staff from posting, reVerb stepped in to maintain consistency. Monthly analytics reviews guided content adjustments, helping grow Melt’s online presence and drive engagement.
Project Profile: Valley Line Southeast LRT Communications & Engagement
The Valley Line Southeast LRT is a 13-kilometre urban light rail extension connecting Mill Woods to Downtown Edmonton. Delivered through a P3 model by TransEd Partners, the project required sustained public trust and consistent communication through years of construction in residential and high-traffic areas.
reVerb Communications was engaged to support TransEd and the City of Edmonton’s internal communications team.
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