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Interim Communications for the Town of Peace River
Interim support that kept residents informed and Town departments supported after the communications lead departed.
- Client
- Town of Peace River
- Location
- Peace River, Alberta
- Service
- Interim Communications
- Date
- 2026
Keeping Information Flowing Through a Transition
When the Town of Peace River’s communications lead departed, the Town still had residents to inform and departments counting on communications support.
reVerb stepped in to provide interim support across a broad range of communications needs. The work meant collaborating with municipal departments and managing the Town’s public-facing channels so that information kept flowing and the communications function continued without a gap.
Working the Way the Town Works
Working remotely, reVerb integrated into the Town’s existing operations. The team adapted to established workflows, learned internal processes and followed the Town’s approval requirements. By understanding the Town’s practices, relationships, tone and visual identity, reVerb complemented the existing team and did not impose new ways of working.
Recurring Publications
Monthly, quarterly and bi-weekly publications, plus newsletter inserts for utility bills.
Advertising and Social Media
Radio advertising, organic and paid social media and posters.
Media and Public Inquiries
News releases, media inquiries and monitoring of public inquiries.
Website Management
Website management, including content updates requested by departments.
Departmental Requests
Coordinating departmental input, content development and approvals through to publication.
Brand Consistency
Every piece written and designed in the Town’s established tone, language and visual identity.
Beyond individual materials, reVerb provided strategic guidance on communications decisions, so that each message suited its intended audience and channel.
The Results
Residents Stayed Informed
Residents remained informed throughout the transition.
Departments Stayed Supported
Town departments continued to receive the communications support they needed.
One Consistent Voice
Every piece kept the Town’s established tone, language and visual identity.
Scheduled and Emerging Needs
reVerb balanced recurring deliverables with new requests as they came in.
Continuity When a Key Role Is Vacant
A municipality’s communications do not pause when a position is empty.
Through its work with the Town of Peace River, reVerb bridged the gap between the municipality’s day-to-day communications needs and its broader priorities. Residents remained informed, and departments kept the support they needed through the transition period.
reVerb’s approach to interim support starts with learning an organization’s processes and then working inside them.
How reVerb worked with the Town
- Remote support built into existing workflows
- The Town’s own approval requirements, followed for every piece
- Departmental input coordinated from draft to publication
- Strategic guidance on audiences and channels
Need Communications Support During a Transition?
reVerb provides interim and fractional communications support for municipalities, working inside your existing processes so residents stay informed.
