Media Training
Stop losing sleep before interviews.
Media skills are learned by doing. We put you on camera and coach what comes back.
Your CEO, your reeve or your deputy minister can lose sleep the night before a media appearance. The pressure is real, and it does not spare experienced leaders.
We prepare your people for the interviews they may face, built from the questions and scenarios that are real for your organization. By the time the reporter calls, the work is already done.
The pressure our clients feel before training
“I couldn't sleep the night before my last interview.”
The anxiety can be intense, even for leaders who have done this before.
“We just tend to blab.”
Passion for the work turns into oversharing, and operational detail slips out.
“This was thrown at us with no time to prepare.”
A reporter calls, the story is moving and you have to respond right now.
“I'm new to this role and my head is spinning.”
Promoted, elected or appointed, and suddenly you are the spokesperson.
“People see us around town and react.”
In a small community, what you say in an interview follows you everywhere.
“We speak for the whole organization.”
Thousands of employees and public dollars sit behind every answer you give.
On-camera practice with real feedback
We record the interview, watch it back together and coach what the camera shows. You see the ramble and the moment you said too much, and you fix it before it counts.
How we build the training around you
Customization starts before the training day.
Discovery call
We talk through your situation. What encounters you have had, what went wrong and who will be speaking.
Review & research
We read your past interviews and coverage, and find where messages slipped or chances were missed.
Custom scenario design
We build the interview around your reality, using the questions your people may actually face.
Training day
Theory first, then the camera. Bridging and message work, then practice under pressure.
Practice until it is instinct
We run it enough times that the frameworks become automatic, so the next interview feels manageable.
What you practice with us
Spot loaded and biased questions as they come
Bridge from a difficult topic back to your message
Know what to say and what to hold back under pressure
Read as calm and credible on camera
Stay on message when a reporter keeps pushing
Thought and theater: the strategy and the performance, trained together
What we train you to ask yourself
- What are my key messages today?
- What is off-limits for me?
- How do I bridge if they raise a sensitive topic?
- What does a good conversation look like?
Thirty years in the newsroom
Glenn Kubish
Creative Lead, reVerb CommunicationsGlenn spent 30 years in broadcast as the one asking the tough questions. He knows how reporters think, how they frame a question and what they are listening for.
- Director of News & Public Affairs, CTV Edmonton
- Director of Communications and Strategic Storytelling, City of Edmonton
- Director of Media & Story, ATB Financial
- Master of Arts in Communications and Technology, University of Alberta
Glenn does not run gentle practice interviews. He asks the hard questions and follows up, so the real thing feels manageable.
Who needs media training
Elected officials
Mayors, councillors and board members who face regular media scrutiny.
Municipal & government staff
Managers and program leads who give official updates and technical detail.
Corporate executives
Senior leaders who are the face of the organization in sensitive sectors.
Project spokespeople
Engineers and planners who explain infrastructure projects to the public.
Learn more →New leaders
Anyone recently promoted, elected or appointed into the spokesperson seat.
Organizations under scrutiny
Teams facing a crisis, a closure or a major announcement.
Training options
Half-day, full-day and custom formats, in person or online.
Half-day training
Full-day training
Custom options
Specialized training for unique situations.
Glenn co-hosts the InfraSound Podcast and The Message Gets Through Podcast, so podcast and long-form prep comes from real broadcast experience.
Every engagement starts with a discovery call
We learn your situation and design the training around it. Tell us what you are facing.
Reading on media training
Media training questions we hear
How long is media training?
We run half-day and full-day sessions, plus custom formats for one-on-one coaching or a specific upcoming interview.
Is the training in person or virtual?
Both. We run training in person and online, and set the format with you on the discovery call based on your team, your location and your schedule.
Do participants have to do mock interviews in front of the group?
Practice in a supportive room helps people learn from each other. When someone would rather not, feedback can happen one-on-one or in writing.
How many people should attend?
Small groups work best, from a few people up to about a dozen, so everyone gets time on camera.
What makes reVerb's training different?
It is led by a former CTV Edmonton news director and built from the questions and scenarios your people may face, then run under real interview pressure.
Walk in prepared
Whether you are newly elected, a seasoned executive facing new scrutiny or a technical expert explaining complex work, we will prepare you for the interviews ahead. Start with a discovery call.
