Why Media Training Matters?

Every interaction with the media has the potential to shape public perception. Executives and project leaders must be prepared to deliver clear, confident messages that protect reputation and build trust.

Our media training equips your team to:

Navigate interviews with confidence, including difficult questions

Deliver key messages under pressure
Strengthen credibility and reputation
Connect with audiences in a clear and engaging way

Why reVerb for Your Media Training?

Construction and Infrastructure Focus:

We understand the unique pressures of complex projects and the scrutiny they attract.

Hands-On Learning:

Training combines practical on-camera exercises with targeted feedback.

Tailored Scenarios:

Content is built around your organization’s real challenges and current issues.

Trusted Expertise:

Led by an experienced journalist and communications leader with deep knowledge of Alberta’s media environment.

Meet Your Trainer

Glenn Kubish | Creative Lead, reVerb Communications

Glenn brings more than 30 years of experience in journalism, corporate communications, and storytelling.

His career includes:

Director of Communications and Strategic Storytelling, City of Edmonton

Director of Media & Story, ATB Financial
Director of News & Public Affairs, CTV Edmonton

Glenn holds a Master of Arts in Communications and Technology from the University of Alberta. He specializes in helping technical experts, executives, and public leaders translate complex information into clear, compelling narratives.

His approach combines the discipline of journalism with the strategy of corporate communications. Participants leave with practical tools, confidence in front of the camera, and the ability to represent their organization effectively in high-pressure situations.

Media Training Options

- Up to three active participants, unlimited observers
- Lecture on media landscape, deadlines, and pressures
- Tools for managing interviews and crisis Q&A
- On-camera practice interviews with playback and group critique
- Training materials provided
- Up to four active participants, unlimited observers
- Lecture on media landscape, deadlines, and pressures
- Tools for managing interviews and crisis Q&A
- On-camera practice interviews with playback and group critique (Expanded practice with two rounds of interviews per participant)
- Deeper focus on storytelling and message development
- Training Materials and Recorded files provided for review