Media Training Services
Why Media Training Matters?
Every interaction with the media has the potential to shape public perception. Executives and project leaders must be prepared to deliver clear, confident messages that protect reputation and build trust.
Our media training equips your team to:
Navigate interviews with confidence, including difficult questions
Deliver key messages under pressure
Strengthen credibility and reputation
Connect with audiences in a clear and engaging way
Who Needs Media Training?
Elected officials such as mayors, councillors and board members who are expected to communicate decisions and represent the public interest.
Municipal staff including city managers, CAOs and communications directors who brief the media or provide official updates.
Project spokespeople such as engineers, planners or technical leads who explain complex information to the public.
Executives and senior leaders in corporations or agencies who act as the face of their organization.
Community representatives who may speak to local media on behalf of an initiative, event or public consultation.
Media training is essential for anyone who may face questions from the public or the press. In Alberta, this often includes new mayors and councillors, senior municipal staff, executives, and project spokespeople. Whether it is a city manager addressing budget concerns, an engineer explaining a major infrastructure project, or an elected official speaking on behalf of council, clear and credible communication is critical.
Training prepares leaders to handle interviews, press scrums, and broadcast appearances with confidence. It helps them focus on key messages, avoid common pitfalls and respond under pressure without creating new risks. For communications staff, it means less time spent on damage control and more time moving priorities forward.
Why reVerb for Your Media Training?
Construction and Infrastructure Focus:
We understand the unique pressures of complex projects and the scrutiny they attract.
Hands-On Learning:
Training combines practical on-camera exercises with targeted feedback.
Tailored Scenarios:
Content is built around your organization’s real challenges and current issues.
Trusted Expertise:
Led by an experienced journalist and communications leader with deep knowledge of Alberta’s media environment.
Meet Your Trainer
Glenn Kubish | Creative Lead, reVerb Communications
Glenn brings more than 30 years of experience in journalism, corporate communications, and storytelling.
His career includes:
Director of Communications and Strategic Storytelling, City of Edmonton
Director of Media & Story, ATB Financial
Director of News & Public Affairs, CTV Edmonton
Glenn holds a Master of Arts in Communications and Technology from the University of Alberta. He specializes in helping technical experts, executives, and public leaders translate complex information into clear, compelling narratives.
His approach combines the discipline of journalism with the strategy of corporate communications. Participants leave with practical tools, confidence in front of the camera, and the ability to represent their organization effectively in high-pressure situations.
Media Training Options
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Up to three active participants, unlimited observers
Lecture on media landscape, deadlines, and pressures
Tools for managing interviews and crisis Q&A
On-camera practice interviews with playback and group critique
Training materials provided
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Up to four active participants, unlimited observers
Lecture on media landscape, deadlines, and pressures
Tools for managing interviews and crisis Q&A
On-camera practice interviews with playback and group critique (Expanded practice with two rounds of interviews per participant)
Deeper focus on storytelling and message development
Training Materials and Recorded files provided for review
**Recommended Read: Media Training: Why Alberta’s New Councils Cannot Wait After Election Day
