Communications Services
For Organizations Managing Complex Communications Challenges
reVerb Communications
reVerb Communications provides strategic communications services for organizations facing high-stakes, multi-stakeholder communications challenges. We help infrastructure project teams, municipal governments, non-profit organizations, cultural institutions, corporate clients, and community organizations communicate clearly with stakeholders, manage media relationships, navigate crises, and build public support.
Effective communications isn't optional when your success depends on stakeholder trust, public support, media coverage, or reputational strength. Organizations face increasing scrutiny from communities, media, funders, boards, members, employees, and diverse stakeholder groups. How you communicate determines whether your initiative moves forward smoothly or faces opposition, delays, and reputational damage.
We specialize in communications for complex, stakeholder-facing environments where technical accuracy, sensitivity to diverse audiences, regulatory requirements, and public trust must align. From LRT construction and municipal initiatives to non-profit campaigns, festival marketing, and organizational change, we translate complexity into accessible communications that build understanding, manage concerns, and support objectives.
Did You Know That reVerb Offers
Monthly Communications Packages?
Packages are designed for municipalities, engineering firms, construction companies, institutions, utilities and corporate teams. Our flexible, month-to-month plans deliver professional writing, editing, engagement, and creative support—without the delay of proposals or procurement cycles. Whether you need help managing public updates, internal communications, or stakeholder messaging, reVerb offers structured services that improve clarity, consistency, and public trust.
Strategic Communications & Public Affairs
Navigate complex political and stakeholder environments with reVerb Communications' strategic communications and public affairs services. We help infrastructure organizations, municipal governments, and corporations across Alberta and Canada build government relationships, secure regulatory approvals, influence policy outcomes, and establish social license. Our integrated approach combines strategic planning, government relations, policy advocacy, stakeholder engagement, coalition building, and internal communications to deliver measurable results in complex environments.
Media Relations
Generate positive media coverage and prepare media-ready spokespersons with reVerb Communications' media relations and media training services. We help corporations, government agencies, and infrastructure organizations across Alberta build journalist relationships, secure earned media coverage, and train executives through hands-on coaching led by experienced journalist Glenn Kubish. Services include press release writing, media strategy, spokesperson training, and thought leadership positioning.
Media Training Services
reVerb’s media training helps executives and project leaders handle interviews with confidence, deliver clear messages under pressure, and strengthen credibility. Training is hands-on, tailored to real challenges, and led by experienced journalist Glenn Kubish.
Crisis Communications & Reputation Management
Protect your organization's reputation with expert crisis communications and reputation management services. reVerb Communications provides crisis preparedness planning, rapid response coordination, reputation monitoring, and strategic recovery for corporations, government agencies, municipalities, and infrastructure organizations across Alberta and Canada. Our crisis-tested team manages workplace incidents, regulatory issues, community backlash, and organizational controversies with 24/7 support and strategic clarity.
Content Strategy & Messaging
Expert content development and messaging strategy for government and public sector organizations. We specialize in speechwriting, policy briefs, newsletters, and digital storytelling.
Digital Communications & Online Presence
Build effective digital communications with reVerb Communications' online presence and social media management services. We help infrastructure organizations, municipal governments, and corporations across Alberta develop digital communication strategies, manage social media channels, create website content, coordinate email/SMS campaigns, and maintain responsive online presence. Our expertise ensures stakeholders stay informed through the digital channels they actually use.
Communications Audits & Analysis
A communications audit gives you a clear view of how well your messaging works. We review policies, materials, workflows, and audience feedback to identify gaps and provide actionable recommendations. The result is a road map your team can use to improve clarity, consistency, and trust.
Comprehensive Communications Services
We provide full-service communications from strategic planning through content development and crisis response:
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Communications strategy and planning
Stakeholder communications strategies
Issues management and anticipation
Message development and positioning
Spokesperson identification and preparation
Communications audits and assessments
Regulatory and compliance communications support
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Media relations and press management
Press release writing and distribution
Media monitoring and analysis
Media training and spokesperson preparation
Interview preparation and support
Thought leadership positioning
Journalist relationship management
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Crisis communications planning and preparedness
Rapid crisis response and management
Issues management and escalation
Reputation monitoring and protection
Recovery communications and rebuilding
24/7 crisis support
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Messaging and key message development
Fact sheets, FAQs, and Q&As
Web content and digital copy
Newsletters and updates
Annual reports and impact reports
Speeches and presentations
Grant proposals and funder communications
Social media content
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Digital communications strategy
Social media management
Website content development
Email and SMS campaign coordination
Online stakeholder engagement
Digital monitoring and analytics
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Employee and member communications
Team briefings and updates
Change management communications
Volunteer communications
Organizational announcements
Board communications
Clear communication drives better projects. At reVerb Communications, we help public and private organizations plan, deliver, and measure communications that build trust and reduce risk.
Our team works with municipalities, engineering firms, contractors, and infrastructure owners to manage communications through every stage of a project, from planning and design to construction and operations. We understand the language of engineers and the expectations of the public. That makes us the bridge between technical teams, decision-makers, and the communities affected by their work.
Whether you need short-term project support or ongoing monthly services, reVerb offers flexible communications packages to fit your timeline and budget. Our approach is grounded in practical experience on some of Alberta’s largest infrastructure projects, including LRT extensions, municipal branding, and capital planning initiatives.
If you’re looking for a communications partner that understands construction, community, and context, start with reVerb.
Let’s help your message get through.
Isabel Onaba
Communications Manager | NEOM Project, Bechtel Corp.
“Working with reVerb was a career highlight. Their collaborative approach on the Valley Line project empowered proactive communication and my professional growth. A fantastic team – friendly, respectful, and excellent communicators. They set the bar for future projects. I'm grateful for their input and welcome future collaborations.”
What Are Communications Services?
Communications services encompass the strategic planning, development, and execution of messaging and information sharing between organizations and their stakeholders. For organizations managing stakeholder-facing initiatives—whether infrastructure projects, non-profit campaigns, organizational changes, or community programs—communications services manage how information flows to and from communities, media, funders, partners, employees, members, and the public.
Effective communications services:
Develop strategic communications plans aligned with organizational objectives
Create clear, accessible messaging for complex initiatives and organizations
Manage media relationships and secure positive coverage
Respond to crises and manage reputational risks
Engage stakeholders through multiple channels
Produce content (press releases, newsletters, web content, social media, reports)
Train spokespersons and teams to communicate effectively
Monitor public sentiment and media coverage
Measure communications effectiveness
Communications services apply to:
Infrastructure and construction projects
Municipal and government initiatives
Non-profit campaigns and fundraising
Cultural and event organizations
Corporate and organizational change
Institutional communications and community relations
Crisis response and reputation management
Long-term stakeholder relationship management
Why Communications Matters for Infrastructure & Construction
Organizations that fail to communicate effectively face measurable consequences across all sectors:
Initiative Delays & Opposition Poor communications creates information vacuums that critics fill with misinformation. Stakeholders—whether communities, funders, members, or employees—lack context for decisions. Concerns escalate without response. Opposition emerges. Result: delayed approvals, stalled initiatives, reduced support, and costly changes.
Fundraising & Financial Impact For non-profits, poor communications affects donor relationships, fundraising success, and funder confidence. For infrastructure projects, stakeholder opposition increases costs and creates delays. For all organizations, communications failures threaten budgets and financial sustainability.
Regulatory & Approval Risks Many initiatives require communications to support approvals. Infrastructure projects need public consultation for environmental assessments. Non-profits need clear communications for major grants. Corporations need stakeholder support for facility projects. Inadequate communications jeopardizes approvals and funding.
Reputational & Relationship Consequences Negative media coverage—traditional or social—affects organizational reputation and future opportunities. Poor communications damages relationships with communities, funders, partners, members, and stakeholders—affecting not just current initiatives but long-term success.
Internal Alignment & Morale For organizational changes, inadequate internal communications creates confusion, resistance, and decreased morale. Employees, volunteers, and members need clear, consistent communications to understand and support organizational direction.
Crisis Escalation Without preparedness and rapid response capability, minor issues escalate into major crises. Media inquiries go unanswered. Social media amplifies concerns. Organizational credibility erodes rapidly.
Conversely, Effective Communications Delivers Value:
Initiatives stay on track through proactive issue management
Positive media coverage enhances organizational reputation and attracts opportunities
Strong stakeholder relationships support current work and future initiatives
Clear internal communications improve coordination and morale
Crisis preparedness protects reputation and enables rapid response
Strategic communications positions organizations as thought leaders
Measurable results demonstrate communications ROI
Our Communications Approach
reVerb Communications delivers strategic communications that balances diverse stakeholder expectations, organizational objectives, and operational realities. We develop strategies specifically for organizations managing stakeholder-facing communications where clarity, trust, and strategic messaging matter.
Our Approach Principles:
1. Strategic Planning & Proactive Execution
We start with strategy before tactics. We identify communications objectives, map stakeholder landscapes, anticipate issues, and develop comprehensive plans. Then we execute proactively—communicating before issues escalate, not after crises emerge.
2. Stakeholder-Centric Communication
Different audiences need different messages and channels. We develop communications strategies that recognize diverse stakeholder needs—communities vs. funders vs. employees vs. media vs. members. We tailor messaging and channels while maintaining consistency.
3. Technical Translation & Accessibility
We translate complexity into accessible communications. Whether engineering concepts for infrastructure projects, program details for non-profit campaigns, or organizational changes for corporate initiatives, we communicate clearly without losing accuracy or oversimplifying.
4. Infrastructure Communications Specialization
Our infrastructure and construction experience is a competitive differentiator. We've managed communications for major LRT projects, highway construction, and multi-year capital programs. We understand technical terminology, regulatory processes, and municipal decision-making. This expertise—combined with our analytical rigor and systems thinking—informs all our communications work, even beyond infrastructure.
5. Multi-Channel Integration
Effective communications uses multiple channels strategically. We integrate traditional media, digital platforms, direct stakeholder engagement, internal communications, and crisis response—ensuring consistent messaging across channels while tailoring delivery to audiences.
6. Measurement & Adaptation
We measure communications effectiveness through media coverage analysis, stakeholder sentiment tracking, engagement metrics, and organizational outcomes. We adapt strategies based on results, not assumptions.
7. Embedded Partnership
We integrate with organizational teams, attend meetings, understand challenges, and become trusted communications advisors—not external vendors. Our embedded approach means we understand context and can respond rapidly.
When to Engage Communications Services: Situations Where External Expertise Delivers Value
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LRT, highway, and transportation infrastructure requiring sustained communications
Multi-year construction projects with ongoing community and media interaction
Projects with significant public attention or organized opposition
Construction requiring community relations and media management
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Major fundraising campaigns requiring media coverage and stakeholder communications
Strategic communications for organizational growth or change
Crisis communications and reputation management
Annual reports and impact communications
Campaign launches and program communications
Volunteer recruitment and engagement communications
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Municipal infrastructure and public facility projects
Policy changes or service modifications requiring communications
Community consultation programs and public engagement
Crisis communications and issues management
Strategic communications for elected officials
Budget communications and public accountability
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Festival marketing and media relations
Event branding and promotional campaigns
Sponsorship and partnership communications
Crisis management for events or controversies
Strategic positioning and thought leadership
Community relations and stakeholder engagement
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Change initiatives requiring employee and stakeholder communications
Facility projects or expansions requiring community relations
Corporate social responsibility (CSR) communications
Mergers, acquisitions, or restructuring communications
Crisis communications and reputation management
Thought leadership and executive positioning
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Campus communications and facility projects
Strategic communications for leadership
Crisis communications and issues management
Enrollment and recruitment communications
Research communications and thought leadership
Community relations for institutional presence
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Your internal team lacks specialized communications expertise or capacity
The initiative faces significant media attention or stakeholder scrutiny
You need credible third-party communications support
Specialized expertise required (crisis management, media training, technical writing)
Multiple communications disciplines needed (media + stakeholder + digital + internal)
24/7 crisis communications availability required
Some of our CLIENTS
Measuring Communications Effectiveness
Effective communications produces measurable outcomes across sectors:
Media Coverage Metrics:
Volume and reach of media coverage
Tone and sentiment analysis
Key message inclusion rates
Spokesperson visibility and positioning
Share of voice vs. peers or competitors
Media relationship quality
Stakeholder Engagement Metrics:
Stakeholder sentiment and satisfaction
Inquiry response times and resolution rates
Digital engagement (web traffic, social media)
Email open and click-through rates
Event attendance and participation
Feedback quality and implementation
Organizational Impact Metrics:
Reduction in opposition or complaints
Public support levels and sentiment shifts
Approval process success and timeline adherence
Fundraising results and donor engagement (non-profits)
Initiative progress without communications-related delays
Safety incident reduction through clear communications (infrastructure)
Business Value Metrics:
Reputation and brand perception improvements
Media coverage value (earned media)
Stakeholder relationship quality
Employee, volunteer, or member engagement and alignment
Future opportunity pipeline (partnerships, funding, projects)
Demonstrable return on communications investment
We provide regular reporting that tracks activities, media coverage, stakeholder feedback, and progress toward communications objectives.
Build Communications That Support Project Success
Effective communications keeps projects on track, builds stakeholder support, manages media relationships, and protects reputation. Whether you're managing major infrastructure projects, navigating crises, building media presence, or strengthening organizational communications, reVerb Communications provides the expertise that helps you succeed.
Ready to discuss your communications needs?
Contact us to schedule a consultation.
Call: 1.833.711.3114
Serving: Canada-Wide, Headquarters in Edmonton, Alberta