Project Profile: EXTRA Life Edmonton Media Strategy
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Extra Life Edmonton
Media relations and publicity for a volunteer-run 24-hour gaming fundraiser supporting the Stollery Children's Hospital.
- Project Owner
- Extra Life Edmonton and Stollery Children's Hospital Foundation
- Date
- 2013
- Role
- Media Relations, Publicity Strategy and Community Awareness
Extra Life Edmonton is a 24-hour gaming fundraiser that supports the Stollery Children's Hospital through the Children's Miracle Network.
The event is entirely volunteer-run, and it brings Edmonton's gaming community together to raise funds for pediatric care and research.
Building the Public Profile
reVerb joined the organizing team after the inaugural event to help grow the event's public profile and reach.
At the time, participation ranged from 50 to 100 people. We led media relations and developed the event messaging and publicity strategies that connected its gaming focus with the impact on local families through the Stollery.
- Media Relations
- Event Messaging
- Publicity Strategy
- Community Awareness
From a Small Room to the Ice Rink
Participants when reVerb joined the organizing team.
Participants filling the ice rink at West Edmonton Mall, raising substantial donations each year.
reVerb's communications support came in the early years, when the event was establishing itself as a credible, cause-driven fixture in the city.
Twenty-Four Hours of Gaming
Extra Life Edmonton
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