Project Profile: Next Evolution Ventures Photo Contest: Identity Crisis: What’s the Identity of an Albertan?
- Home
- Case Studies
- Alberta Photo Contest
Identity Crisis: The Alberta Photo Contest
A province-wide photo contest asking Albertans to answer one question in pictures.
- Project Owner
- Next Evolution Ventures
- Date
- 2022
- Role
- Marketing Plan Creation
What does it mean to be an Albertan?
The 2022 photo contest, developed by Next Evolution Ventures, was built to put that question to the province and let people answer it in pictures.
A Social Impact Contest
The contest invited photographers of all skill levels to share personal perspectives on identity, culture and belonging through photography and storytelling.
Framed as a social impact campaign, it aligned with broader equity and inclusion work, set out to challenge provincial stereotypes and to show the range of lived experience across Alberta.
- Open to All Skill Levels
- Province-Wide
- April 1 to May 29, 2022
Early Planning Support
reVerb supported the early planning phase, building a foundation for outreach and sponsorship with clear messaging tailored to the campaign's goals.
Communications Tactics Table
A proposed table of tactics for reaching photographers and audiences across the province.
Sponsorship Prospects
A list of sponsorship prospects to approach as the campaign moved from plan to launch.
Strategic Planning
Contributions to the strategic planning meetings that shaped the campaign's direction.
Need a Marketing Plan?
Talk to reVerb about planning your next campaign or contest.
