Digital Communications & Online Presence
Meet Stakeholders Where They Are. Communicate Through Channels They Actually Use.
Today's stakeholders don't wait for newsletters or attend every public meeting—they check social media, search websites, and expect instant updates on their phones. Whether you're managing infrastructure projects, implementing policy changes, delivering municipal services, or navigating organizational transformation, your ability to communicate effectively through digital channels determines whether stakeholders stay informed, engaged, and supportive.
Digital communications isn't about being everywhere—it's about being strategic about which channels reach your audiences most effectively, delivering timely information when and where stakeholders need it, and managing your online presence to build credibility and trust.
We help organizations establish strong digital communication systems that keep stakeholders informed, build online credibility, and enable rapid response when situations demand it.
Why Digital Communications Matter
Stakeholders live online. Your communications should too.
Organizations that rely solely on traditional channels—print newsletters, in-person meetings, email bulletins—miss the majority of their audiences. Digital communications extend your reach, enable real-time updates, and create the responsive presence stakeholders expect from modern organizations.
What Effective Digital Communications Deliver:
Broader reach - Connect with stakeholders who don't read print newsletters or attend public meetings
Real-time updates - Share time-sensitive information instantly when circumstances change
Two-way dialogue - Enable stakeholders to ask questions, provide feedback, and engage in conversations
Credibility building - Professional digital presence signals competence, transparency, and accessibility
Crisis readiness - Established digital channels can be activated immediately when urgent communication is needed
Cost efficiency - Digital channels often reach more people at lower cost than traditional print and events
Measurable impact - Track who's receiving your messages, what content resonates, and where engagement happens
Organizations with strong digital communications build relationships, shape conversations, and maintain presence in the spaces where stakeholders spend their time.
Our Approach: Strategic. Multi-Channel. Responsive.
Effective digital communications require more than creating social media accounts or building a website. You need integrated systems where the right messages reach the right audiences through the right channels at the right time. We provide comprehensive support across digital strategy, platform management, and performance optimization:
Social Media Management
Social media isn't optional anymore—it's where stakeholders discuss your projects, share concerns, and form opinions. We help you:
Develop social media strategies - Determine platform selection, posting frequency, content types, and engagement approaches
Create content calendars - Plan regular posts aligned with project phases, milestones, and stakeholder information needs
Manage daily posting - Handle content creation, scheduling, and publishing across platforms
Monitor conversations - Track mentions, comments, hashtags, and discussions about your organization or projects
Respond to inquiries - Engage with questions, comments, and concerns in real-time with appropriate messaging
Analyze sentiment - Understand how stakeholders feel about your communications and identify emerging concerns
Report performance - Track reach, engagement, follower growth, and content effectiveness
Strong social media presence builds credibility, extends message reach, and enables dialogue with stakeholders you wouldn't reach otherwise.
Digital Communications Strategy
Before launching digital channels, you need strategy. We help you:
Audit current digital presence - Assess existing websites, social media, digital tools to identify gaps and opportunities
Map stakeholder digital behavior - Understand which channels different audiences use and trust
Define communication objectives - Establish what you need to achieve through digital channels
Select optimal platforms - Determine which digital tools will reach your audiences most effectively
Develop content frameworks - Create guidelines for what to communicate through each channel
Establish governance - Define roles, approval processes, response protocols, and crisis activation procedures
Design measurement approaches - Determine how to track reach, engagement, and stakeholder response
Strategic planning ensures your digital communications are purposeful, integrated, and measurable.
Email & SMS Communication Systems
Direct digital communication ensures stakeholders receive important updates. We help you:
Build subscriber systems - Create opt-in email and text message lists for stakeholders who want updates
Segment audiences - Organize subscribers by interest, location, or stakeholder type for targeted messaging
Design campaigns - Create email templates, write compelling messages, and plan distribution timing
Automate notifications - Set up triggered messages for project milestones, emergencies, or time-sensitive updates
Track delivery and engagement - Monitor open rates, click rates, and subscriber behavior
Manage compliance - Ensure communications follow anti-spam regulations and privacy requirements
Email and SMS provide direct lines to stakeholders who want to stay informed on their terms.
Website & Digital Platform Management
Your website is often the first place stakeholders look for information. We ensure it's:
Strategically organized - Information architecture that helps stakeholders find what they need quickly
Regularly updated - Current content that reflects project status, policy changes, and organizational developments
Accessible and inclusive - Design and content that work for all users including those with disabilities
Search optimized - Technical and content optimization so stakeholders can find you through search engines
Mobile responsive - Functional, readable experience across phones, tablets, and computers
Secure and reliable - Technical management that ensures your site stays online and protected
We develop website content strategies, write and update page content, coordinate design improvements, and manage ongoing maintenance.
Virtual Communication Events
When in-person gatherings aren't practical or accessible, virtual events extend your reach. We help you:
Plan virtual town halls - Design online events where stakeholders can hear updates and ask questions
Facilitate webinars - Deliver presentations and information sessions accessible from anywhere
Host Q&A sessions - Create forums where stakeholders can get answers from project leaders or experts
Manage technical platforms - Set up, test, and operate webinar software and virtual meeting tools
Moderate discussions - Facilitate productive dialogue, manage questions, and ensure all voices are heard
Record and distribute - Capture events for stakeholders who couldn't attend live
Virtual events democratize access—stakeholders participate regardless of location, schedule, or mobility constraints.
Digital Monitoring & Response
Understanding online conversations protects your reputation and identifies emerging issues. We provide:
Social media monitoring - Track mentions, hashtags, comments, and discussions across platforms
News and blog tracking - Monitor traditional and digital media coverage of your organization or projects
Sentiment analysis - Assess whether online conversation is positive, neutral, or negative
Issue identification - Spot emerging concerns before they escalate into major problems
Real-time alerts - Receive notifications when urgent issues require immediate response
Response coordination - Develop appropriate responses and coordinate across communication channels
Proactive monitoring gives you early warning and enables rapid response when stakeholder concerns emerge online.
Digital Crisis Communication
When urgent situations demand immediate communication, digital channels are essential. We help you:
Activate rapid response - Use established digital channels to share information quickly when crises occur
Coordinate multi-channel messaging - Ensure consistent information across website, social media, email, and SMS
Monitor misinformation - Track and counter inaccurate information spreading online
Manage high-volume inquiries - Handle surges in questions and comments during crisis situations
Provide regular updates - Keep stakeholders informed as situations evolve
Document communications - Maintain records of what was communicated when for accountability and learning
Digital channels enable the speed and reach that crisis situations demand.
Core Services
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Develop comprehensive digital communication strategies aligned with organizational goals. We assess current digital presence, map stakeholder channel usage, recommend optimal platforms, create content frameworks, establish governance, and design measurement approaches.
Deliverables: Digital communications strategy, platform recommendations, content framework, governance guidelines, measurement plan, implementation roadmap, budget recommendations
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Build and maintain strategic social media presence across relevant platforms. We develop strategies, create content calendars, manage daily posting, monitor conversations, respond to inquiries, analyze sentiment, and report performance.
Deliverables: Social media strategy, platform selection and setup, monthly content calendars, daily posting, community management, sentiment monitoring, engagement analytics, monthly performance reports
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Create and maintain websites that inform stakeholders and build organizational credibility. We develop content strategies, write and update pages, optimize for search and accessibility, coordinate design, and provide ongoing technical management.
Deliverables: Website content strategy, page development and writing, information architecture, SEO optimization, accessibility compliance, regular content updates, technical management, analytics reporting
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Establish direct digital communication channels for stakeholder updates. We build subscriber systems, segment audiences, design campaigns, write messages, automate notifications, track engagement, and manage compliance with privacy regulations.
Deliverables: Subscriber system setup, audience segmentation, email templates, message writing, SMS campaigns, automated notification workflows, delivery and engagement analytics, compliance management
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Plan and execute virtual town halls, webinars, and Q&A sessions that connect with stakeholders remotely. We handle strategy, platform selection, event promotion, technical setup, live facilitation, Q&A management, recording, and post-event follow-up.
Deliverables: Event strategy and format design, platform setup and testing, promotional materials, registration management, presentation materials, live facilitation, Q&A moderation, recordings and transcripts, engagement analytics
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Implement online platforms where stakeholders can learn about projects and provide input. We design consultation websites, develop information materials, facilitate online forums, moderate discussions, analyze feedback, and create summary reports.
Deliverables: Platform design and setup, consultation materials, information library, discussion moderation, feedback analysis, stakeholder notification systems, engagement summary reports
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Design and implement digital surveys and polls that gather stakeholder input efficiently. We create questionnaires, manage distribution through multiple channels, collect responses, analyze data, and prepare reports with actionable insights.
Deliverables: Survey design, distribution strategy, multi-channel promotion, data collection, response analysis, demographic breakdowns, findings reports with visualizations, recommendations
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Monitor online conversations about your organization or projects across social media, news sites, blogs, and forums. We track mentions, analyze sentiment, identify emerging issues, provide real-time alerts, and recommend response strategies.
Deliverables: Daily/weekly monitoring reports, sentiment analysis, issue identification, competitive tracking, real-time crisis alerts, trend analysis, response recommendations
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Activate rapid digital response when urgent situations demand immediate stakeholder communication. We coordinate messaging across channels, monitor online conversation, counter misinformation, manage high-volume inquiries, and maintain communication continuity during crises.
Deliverables: Crisis activation support, multi-channel message coordination, real-time monitoring, misinformation tracking, inquiry response management, situation updates, post-crisis analysis
Why Choose Reverb Communications?
Strategic, Not Just Tactical
We don't just set up social media accounts—we develop comprehensive digital strategies that ensure every channel serves a purpose and supports broader communication objectives.
Public Sector & Infrastructure Expertise
We understand the unique digital communication challenges of government, municipalities, and infrastructure projects. We know how to balance transparency with appropriate messaging, engage diverse stakeholders, and meet regulatory requirements.
Multi-Platform Proficiency
From social media to websites, email systems to virtual events, we manage digital communications across all relevant channels while maintaining consistent messaging and appropriate tone.
Responsive Community Management
We understand that digital channels require real-time responsiveness. Our community management ensures stakeholders receive timely, appropriate responses that build trust rather than frustration.
Crisis-Ready Digital Systems
We build digital communication systems designed for both routine updates and rapid crisis activation. When urgent situations emerge, your digital channels are ready to respond immediately.
Accessibility & Inclusion Focus
We design digital communications that work for everyone—plain language content, accessible websites, multiple format options, and consideration for stakeholders with varying digital literacy.
Proven Results in Complex Environments
We've managed digital communications for major infrastructure projects, municipal programs, and complex stakeholder environments where diverse audiences need different information through different channels.
Who We Serve
Infrastructure & Construction Projects
Communicate project updates, construction impacts, milestone achievements, and community benefits through digital channels that reach stakeholders who don't attend public meetings or read print materials.
Municipal Governments
Manage social media presence, provide service updates, share policy information, coordinate emergency notifications, and maintain responsive digital communication with residents.
Corporations
Build corporate digital presence, manage stakeholder communications, provide investor updates, coordinate internal digital channels, and maintain reputation through online engagement.
Provincial & Federal Agencies
Support policy communications, program rollouts, public education, emergency notifications, and accountability reporting through strategic digital channels.
Industry Associations & Non-Profits
Create member communications, coordinate advocacy campaigns, share research and resources, and build communities through digital platforms.
When Digital Communications Matter Most
Invest in strategic digital communications:
At project or initiative launch - Establish digital presence and channels from day one
Throughout project delivery - Maintain stakeholder awareness with regular digital updates
During construction or implementation - Provide real-time updates on impacts, closures, and progress
When stakeholders are dispersed - Reach audiences across wide geographic areas efficiently
For younger audiences - Connect with stakeholders who primarily use digital channels
During public consultations - Extend participation beyond those who can attend in-person events
In crisis situations - Activate rapid response through channels you've already established
When building long-term relationships - Maintain consistent presence where stakeholders spend their time
Organizations that invest in digital communications proactively build the channels, credibility, and reach they'll need when urgent communication becomes necessary.
The Digital Communications Ecosystem
Effective digital communications integrate:
Strategy Layer: Platform selection, audience mapping, content planning, governance
Content Layer: Writing, design, video, graphics optimized for each channel
Distribution Layer: Posting, publishing, emailing, broadcasting across all platforms
Engagement Layer: Responding, moderating, facilitating two-way dialogue
Monitoring Layer: Tracking conversations, analyzing sentiment, identifying issues
Measurement Layer: Analytics, reporting, performance optimization
We work across all layers to create cohesive digital ecosystems where strategy informs content, distribution enables engagement, monitoring protects reputation, and measurement drives continuous improvement.
Ready to Strengthen Your Digital Communications?
Whether you need comprehensive digital strategy, social media management, website development, or integrated multi-channel support—we're ready to help you build the digital presence your stakeholders expect and your organization needs.
