Frequently Asked Questions

FAQ’s About Our Services

  • How early should communications be involved in a project?

    Early engagement is key.
    Bringing communications in during planning helps identify risks, map stakeholders, and prepare materials that prevent confusion later.
    We often help engineering and construction teams meet regulatory or policy-based engagement requirements before designs are finalized.

  • How much does public relations cost?

    The cost of public relations depends on the scope, duration, and complexity of your goals. A short-term project like a campaign launch or media outreach can start around a few thousand dollars, while longer programs that include strategy, content creation, and ongoing reporting are typically structured as monthly retainers. Many clients choose monthly plans that provide steady communications support, starting at $1,500 per month.

  • How much does stakeholder engagement cost?

    Stakeholder engagement costs vary based on project scale and the number of audiences involved. A single event or consultation may cost less than $10,000, while larger infrastructure or policy programs often require ongoing coordination, materials, and reporting. reVerb offers both project-based pricing and flexible monthly packages so you can choose what fits your timeline and budget.

  • How long does it take to complete a communications plan?

    A basic communications plan can usually be completed within two to three weeks. For more complex projects involving multiple partners or regulatory requirements, planning may take six to eight weeks to ensure all messaging and materials are coordinated. Timelines are always customized to match your project stage and approval process.

  • How long does a stakeholder engagement process take?

    The length of a stakeholder engagement process depends on the project’s scale, complexity, and stage. A short consultation or single-phase engagement can take just a few weeks, while larger projects that move through planning, design, and construction may run over several months or even years. Engagement is most effective when it begins early and continues throughout the project lifecycle to maintain transparency, gather input, and build trust at every stage.

  • What’s included in a communications plan?

    A communications plan outlines your key audiences, objectives, messages, tactics, timelines, and evaluation methods. It also identifies communication risks and provides templates for reporting and tracking results. Each plan reVerb develops is tailored to your organization’s goals and can integrate public engagement, internal communications, and creative deliverables.

  • Do you offer month-to-month communications support?

    Yes. Many organizations prefer ongoing month-to-month support rather than one-time projects. This structure offers predictable pricing and consistent service across strategy, writing, creative, and engagement activities. It’s an easy way to access a full communications team without hiring additional staff.

  • What’s the best way to get started?

    The best first step is a short consultation to discuss your goals, audience, and budget. From there, we’ll recommend a structure — project-based, hourly, or monthly — and outline what’s achievable within your timeline. You can reach out through our contact form or book a call directly through our website.

FAQ’s About reVerb

  • Who does reVerb work with?

    We work with municipalities, government agencies, engineering and construction firms, school boards, post-secondary institutions, and private developers.
    We also support corporate and nonprofit clients looking to improve internal communications, strengthen brand trust, or communicate complex technical information to the public.

  • Does reVerb only work on large or transportation projects?

    No. While many of our projects involve transit and transportation, our experience extends across sectors — including utilities, education, housing, recreation, and environmental infrastructure.
    We apply the same structured communication approach to projects of all sizes. Whether it’s a regional wastewater upgrade or a local road renewal, our focus is on building understanding and trust among stakeholders.

  • Where does reVerb work?

    We’re based in Edmonton with active projects across Alberta and Western Canada, including Calgary, Red Deer, and the Lower Mainland.
    We often work as an embedded part of project teams, either remotely or on-site, to support communications through all phases of construction and delivery.

  • What size of projects does reVerb take on?

    We take on projects of all sizes, from community engagement for small municipalities to long-term support on billion-dollar infrastructure programs.
    Our flexible pricing and scalable team structure let us match project needs, whether it’s a single open house or a multi-year construction communications program.

  • Does reVerb work with internal communications teams?

    Yes. Many of our clients have in-house teams.
    We act as an extension of their capacity, offering project-based support, specialized expertise, or local representation.
    Our goal is to make internal teams look stronger, not to replace them.

  • What makes reVerb different from other communications firms?

    We combine technical understanding with creative execution.
    Our consultants have backgrounds in construction, media, public administration, and communications — allowing us to translate complex information clearly and credibly.
    We focus on practical results, risk reduction, and meaningful connection rather than empty messaging.

  • What industries does reVerb work in?

    Our experience spans infrastructure and transportation, municipal and government communications, education and training, environmental and energy projects, health and wellness, community development and housing, and the corporate and nonprofit sectors. This broad foundation allows us to bring cross-industry insight and practical communication strategies to every project we take on.

  • What types of projects are a good fit for reVerb?

    Projects that are a good fit for reVerb are those that involve public communication, stakeholder engagement, or consultation requirements. We also work well with projects that have multiple stakeholders or regulatory coordination, complex or technical information that needs to be communicated clearly, or a need for consistency across different project phases and communication channels.

  • Is reVerb locally owned?

    Yes. reVerb Communications is Alberta-owned and operated.
    We’re proud to support local economies and collaborate with regional partners who understand Western Canada’s communities and industries.

  • Can I hire you for design or creative work only?

    Yes. You can engage us for creative services such as branding, campaign design, photography, and video without committing to a full communications package. Our creative team works closely with clients who need high-quality materials for internal use, events, or public campaigns.

  • Do you work with small organizations or startups?

    Absolutely. While many of our projects are large-scale or government-based, we also support smaller organizations that need professional communications, content, and design. Our flexible pricing and scalable team structure make it easy to start small and grow over time.

  • How do you measure results?

    We define success in collaboration with each client and build custom key performance indicators that reflect their specific goals. Metrics can include engagement participation, media reach, audience sentiment, or internal communication benchmarks, depending on the project. We track these indicators throughout delivery and provide tailored reports that demonstrate measurable impact, accountability, and value for your organization.

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