Fort McMurray & Wood Buffalo Communications
We help operators, contractors, municipal teams and community organizations in Fort McMurray and the Regional Municipality of Wood Buffalo prepare for emergencies, engage communities and work with the media.
Communications for Wood Buffalo
Fort McMurray sits where the Clearwater and Athabasca rivers meet, at the centre of a municipality that covers more than 60,000 square kilometres. The 2016 wildfire and the 2020 ice-jam flood both forced evacuations across the region.
We help organizations write crisis plans and prepare spokespeople before an emergency, plan engagement with communities near operations and work with local and national media.
Media training and crisis exercises are delivered in person in Fort McMurray.
Wood Buffalo at a glance
Sources: Regional Municipality of Wood Buffalo (Wikipedia), Fort McMurray (Wikipedia).
Communications services in Wood Buffalo
Each engagement starts with a discovery call so the work fits your team, your timeline and your budget.
Energy Sector Communications
Community relations, regulatory communications and public affairs for operators, contractors and service companies in the oil sands.
Industrial and energyCrisis Communications
Crisis communications plans, spokesperson preparation and response support for incidents, wildfire and environmental concerns. Our team holds Incident Command System training.
Crisis communicationsStakeholder and Community Engagement
Public consultations, open houses and ongoing dialogue with communities affected by resource operations.
Stakeholder engagementMedia Relations
News releases, media outreach and statements for stories that can move quickly from local to national coverage.
Media relationsMedia Training
Spokesperson training delivered in person in the region. Media training is led by Glenn Kubish, who spent 30 years in broadcast news.
Media trainingMunicipal and Public Sector Communications
Council communications, public engagement and communications capacity for municipal and public bodies in the region.
Government and public sectorOrganizations we support in Wood Buffalo
Oil Sands Operators and Energy Companies
Operators, producers and energy companies that need community relations and regulatory communications.
Industrial and energyContractors and Service Companies
Construction contractors and industrial service providers working on project and safety communications.
ContractorsMunicipal Government
Municipal communications, public engagement and council communications.
Government and public sectorCommunity Organizations and Institutions
Non-profits, educational institutions and health organizations running campaigns and public awareness work.
Associations and non-profitsOur work in Wood Buffalo
We delivered media training for the Parks Canada team at Wood Buffalo National Park.
We also work with operators, contractors and public bodies in the region on crisis plans, engagement and spokesperson preparation, with community sessions, exercises and training held in Wood Buffalo.
See our work
Why Wood Buffalo organizations work with us
Local and national media
We prepare messages and spokespeople for local coverage and for stories that reach national media.
Crisis preparation
We write crisis communications plans, run exercises and support response. Our team holds Incident Command System training.
Spokesperson training
Our media training is led by a 30-year broadcast news veteran.
In person in Wood Buffalo
We hold community sessions, meetings and training in the region.
Working with reVerb in Wood Buffalo
Does reVerb work in Fort McMurray?
Yes. We support organizations in Fort McMurray and across the Regional Municipality of Wood Buffalo with crisis communications, stakeholder engagement, media relations and media training.
Does reVerb provide crisis communications support?
Yes. We prepare crisis communications plans, train spokespeople and support organizations when an issue escalates. Our team holds Incident Command System training.
Can reVerb deliver media training in the region?
Yes. Media training is delivered in person in the region. We delivered media training for the Parks Canada team at Wood Buffalo National Park.
How do we get started?
Every engagement starts with a discovery call. We talk through your situation, then shape a scope and quote around it.
Other communities we serve
Working on something in Wood Buffalo?
Tell us about your operation, your audiences and your timeline. Every engagement starts with a discovery call.

