Fort McMurray & Wood Buffalo Communications

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Communications for Canada's energy heartland.

reVerb Communications is an Alberta-based communications firm serving Fort McMurray, the Regional Municipality of Wood Buffalo, and northern Alberta's energy sector. We understand what communications means here: building and maintaining social license for resource operations, engaging meaningfully with Indigenous communities in Treaty 8 territory, preparing for crises before they happen, and telling the story of an industry under constant scrutiny.


What We Offer Wood Buffalo

Oil Sands & Energy Sector Communications

Strategic communications for operators, contractors, and service companies in Canada's oil sands. Social license strategy, community relations, regulatory communications, and public affairs. We understand the pressure of operating under national scrutiny—and how to communicate effectively in that environment.

Crisis Communications

Fort McMurray knows crisis. From the 2016 wildfire to operational incidents and environmental concerns, organizations here need communications teams that can prepare for the worst and respond when it happens. We help develop crisis plans, train spokespeople, and provide rapid response support when issues escalate.

Indigenous Consulting & Engagement

Meaningful engagement with Indigenous communities, Nations, and organizations in Treaty 8 territory. Fort McMurray First Nation, Athabasca Chipewyan First Nation, Mikisew Cree First Nation, Fort McKay First Nation—these relationships matter. We help organizations build genuine partnerships that support both project objectives and community priorities.

Stakeholder & Community Engagement

Public consultations, open houses, and ongoing dialogue with communities affected by resource operations. We design engagement that builds understanding and addresses concerns—not checkbox exercises.

Media Relations & Media Training

Press releases, media outreach, and spokesperson training. Our media training is led by Glenn Kubish, former Director of News & Public Affairs at CTV Edmonton—someone who understands how Alberta stories get covered and how they can go national. Sessions can be delivered virtually or in-person.

Municipal & Public Sector Communications

Communications support for the Regional Municipality of Wood Buffalo, public-sector organizations, and community institutions. Council communications, public engagement, and strategic communications capacity.

Who We Work With

Oil Sands Operators & Energy Companies

Major operators, junior producers, and energy companies. Communications strategy, community relations, regulatory affairs, and stakeholder engagement for organizations operating in the oil sands.

Contractors & Service Companies

Construction contractors, industrial service providers, and support companies serving the oil sands. Project communications, safety communications, and stakeholder coordination.

Indigenous Communities & Organizations

First Nations, Tribal Councils, and Indigenous organizations in Wood Buffalo. Communications support, capacity building, and engagement coordination for Indigenous-led initiatives.

Regional Municipality of Wood Buffalo

Municipal communications, public engagement, council communications, and strategic communications support for Canada's largest municipality by area.

Community Organizations & Institutions

Non-profits, educational institutions, healthcare organizations, and community groups. Campaign communications, public awareness, and stakeholder engagement.


Why Choose reVerb Communications for Fort McMurray Communications & PR?

 

We Understand the Stakes

Communications in the oil sands isn't like communications anywhere else in Alberta. The industry operates under constant scrutiny from environmental groups, national media, and international observers. Social license isn't just a buzzword here—it's a business requirement. We understand that environment.

We Offer Indigenous Consulting

Most communications firms don't. In Treaty 8 territory with multiple First Nations, meaningful Indigenous engagement is essential for project success. We help organizations move beyond compliance to build relationships that support long-term operations.

We're Built for Crisis

Fort McMurray has lived through major crises. Organizations here know they need communications support that can respond when things go wrong—not just when everything's going well. We provide crisis planning, media training, and rapid response capability.

We Travel

Fort McMurray is 4.5 hours from our Edmonton headquarters. We're set up for remote delivery and virtual support. When you need us on-site—for community events, stakeholder sessions, crisis response, or media training—we're there.

Our Communications & PR Services in Fort McMurray

  • A strong corporate voice is essential in Fort McMurray’s competitive market. Our services include:

    • Brand Messaging & Positioning

    • Internal Communications Strategy

    • Executive Speechwriting

    • Corporate Social Responsibility (CSR) Initiatives

  • We help businesses secure media coverage and manage their public image through:

    • Press Releases & Media Outreach

    • Media Training for Executives

    • Crisis Communication & Reputation Management

    • Storytelling & Content Development

  • Public perception and regulatory approval are critical for large-scale projects. We specialize in:

    • Community & Public Consultation

    • Government Relations & Advocacy

    • Regulatory Communications

    • Public Engagement Strategies

  • We develop high-impact digital strategies to strengthen your online presence:

    • Social Media Strategy & Management

    • Content Creation & Blogging

    • Digital PR & Influencer Engagement

    • Online Reputation Management

Fort McMurray, Alberta
 

Proven Across Alberta

We've delivered stakeholder engagement on billion-dollar infrastructure projects, supported municipalities through complex public issues, and helped organizations navigate high-stakes media environments. That same capability—in crisis response, stakeholder engagement, and strategic communications—is available to Wood Buffalo clients.


 

Industries We Serve in Fort McMurray

Interactive Game for Public Engagement with reVerb Street Team - Edmonton, Alberta
  • Assisting firms with communications for large-scale projects.

  • Supporting oil & gas, renewables, and environmental firms with PR and stakeholder engagement.

  • Advising municipal and provincial entities on public affairs and communication strategies.

  • Crafting impactful campaigns to engage communities and stakeholders.

 

Your Trusted Communications Partner in Fort McMurray

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Contact Us

Whether you need communications support for energy operations, Indigenous engagement consulting, crisis preparedness, or ongoing strategic communications, we're ready to help. Call 1.833.711.3114 or Contact us.

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