Fort McMurray & Wood Buffalo Communications

Sun through spruce trees in a park in Fort McMurray
Service Area · Wood Buffalo

Fort McMurray & Wood Buffalo Communications

We help operators, contractors, municipal teams and community organizations in Fort McMurray and the Regional Municipality of Wood Buffalo prepare for emergencies, engage communities and work with the media.

CommunitiesWood BuffaloFort McMurray and the rural communities of the region
SectorsOil sands and energyContractors, municipal and community
Local workMedia trainingFor the Parks Canada team at Wood Buffalo National Park
Media trainingOn cameraLed by a 30-year broadcast news veteran
Clearwater and Athabasca

Communications for Wood Buffalo

Fort McMurray sits where the Clearwater and Athabasca rivers meet, at the centre of a municipality that covers more than 60,000 square kilometres. The 2016 wildfire and the 2020 ice-jam flood both forced evacuations across the region.

We help organizations write crisis plans and prepare spokespeople before an emergency, plan engagement with communities near operations and work with local and national media.

Media training and crisis exercises are delivered in person in Fort McMurray.

Paved riverside path at sunset in Fort McMurray
Local Context

Wood Buffalo at a glance

72,326Residents of the Regional Municipality of Wood Buffalo in the 2021 Census
60,844 km²Of land in the regional municipality
1870Hudson’s Bay Company post established at the river confluence
88,000People evacuated during the 2016 wildfire

Sources: Regional Municipality of Wood Buffalo (Wikipedia), Fort McMurray (Wikipedia).

What We Do

Communications services in Wood Buffalo

Each engagement starts with a discovery call so the work fits your team, your timeline and your budget.

Energy Sector Communications

Community relations, regulatory communications and public affairs for operators, contractors and service companies in the oil sands.

Industrial and energy

Crisis Communications

Crisis communications plans, spokesperson preparation and response support for incidents, wildfire and environmental concerns. Our team holds Incident Command System training.

Crisis communications

Stakeholder and Community Engagement

Public consultations, open houses and ongoing dialogue with communities affected by resource operations.

Stakeholder engagement

Media Relations

News releases, media outreach and statements for stories that can move quickly from local to national coverage.

Media relations

Media Training

Spokesperson training delivered in person in the region. Media training is led by Glenn Kubish, who spent 30 years in broadcast news.

Media training

Municipal and Public Sector Communications

Council communications, public engagement and communications capacity for municipal and public bodies in the region.

Government and public sector
Who We Work With

Organizations we support in Wood Buffalo

01

Oil Sands Operators and Energy Companies

Operators, producers and energy companies that need community relations and regulatory communications.

Industrial and energy
02

Contractors and Service Companies

Construction contractors and industrial service providers working on project and safety communications.

Contractors
03

Municipal Government

Municipal communications, public engagement and council communications.

Government and public sector
04

Public Agencies

Federal and provincial teams working in the region.

Government and public sector
05

Community Organizations and Institutions

Non-profits, educational institutions and health organizations running campaigns and public awareness work.

Associations and non-profits
River at dusk under a pink and purple sky in Fort McMurrayKayaker on the water at sunset in Fort McMurray
Experience

Our work in Wood Buffalo

We delivered media training for the Parks Canada team at Wood Buffalo National Park.

We also work with operators, contractors and public bodies in the region on crisis plans, engagement and spokesperson preparation, with community sessions, exercises and training held in Wood Buffalo.

See our work
Organizations we have worked with
City of Edmonton Government of Alberta Parks Canada Boreal Land Services Town of Peace River MD of Greenview
Why reVerb

Why Wood Buffalo organizations work with us

Local and national media

We prepare messages and spokespeople for local coverage and for stories that reach national media.

Crisis preparation

We write crisis communications plans, run exercises and support response. Our team holds Incident Command System training.

Spokesperson training

Our media training is led by a 30-year broadcast news veteran.

In person in Wood Buffalo

We hold community sessions, meetings and training in the region.

Questions

Working with reVerb in Wood Buffalo

Does reVerb work in Fort McMurray?

Yes. We support organizations in Fort McMurray and across the Regional Municipality of Wood Buffalo with crisis communications, stakeholder engagement, media relations and media training.

Does reVerb provide crisis communications support?

Yes. We prepare crisis communications plans, train spokespeople and support organizations when an issue escalates. Our team holds Incident Command System training.

Can reVerb deliver media training in the region?

Yes. Media training is delivered in person in the region. We delivered media training for the Parks Canada team at Wood Buffalo National Park.

How do we get started?

Every engagement starts with a discovery call. We talk through your situation, then shape a scope and quote around it.

Work With Us

Working on something in Wood Buffalo?

Tell us about your operation, your audiences and your timeline. Every engagement starts with a discovery call.

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