Content Strategy & Messaging
Clear Messages. Compelling Content. Consistent Communication.
In complex stakeholder environments, your content must do more than inform—it must build understanding, shape perception, and drive action. Whether you're communicating infrastructure projects, policy changes, organizational transformation, or community initiatives, the quality and clarity of your content determines whether stakeholders trust your message, support your objectives, or disengage entirely.
Strategic content isn't just about good writing. It's about knowing what to say, how to say it, when to say it, and which formats will resonate most with your diverse audiences.
We help organizations develop comprehensive content strategies and create compelling communications that inform, persuade, and build trust across all stakeholder groups.
Why Content Strategy & Messaging Matter
Good writing informs. Strategic content drives outcomes.
Organizations that succeed in complex environments don't just produce newsletters and press releases on demand—they develop integrated content strategies where every piece of communication serves a purpose, reinforces core messages, and supports broader objectives.
What Strategic Content & Messaging Deliver:
Stakeholder clarity - Complex technical and policy information translated into accessible, understandable content
Message consistency - Unified voice across all communications that builds credibility and trust
Proactive positioning - Well-crafted narratives that frame your work positively before critics define it negatively
Broader reach - Content optimized for different formats, channels, and audience preferences
Resource efficiency - Strategic planning that prevents duplication, reduces rush jobs, and maximizes impact
Credibility building - Professional, polished communications that position you as competent and trustworthy
Crisis readiness - Established messaging frameworks and content systems that can be activated quickly when needed
Organizations that communicate strategically shape understanding, influence perception, and build the support that enables success.
Our Approach: Strategic. Clear. Audience-Centered.
An effective content strategy requires understanding what you need to communicate, who needs to hear it, and how to make your messages resonate. We provide comprehensive support across content planning, messaging development, and multi-format creation:
Core Messaging Development
Strong content starts with clear, compelling messages. We develop:
Master messaging platforms - Core organizational or project messages that guide all communications
Audience-specific messaging - Tailored messages that address different stakeholder concerns and priorities
Key message points - Concise, memorable statements that spokespersons can use consistently
Value propositions - Clear articulation of benefits, advantages, and reasons for stakeholder support
Positioning statements - How you want stakeholders to perceive your organization or project
Response messaging - Prepared messages addressing likely questions, concerns, and criticisms
Plain language translation - Technical or policy content reframed for general audiences
Well-crafted messaging ensures everyone in your organization tells the same story, in the same voice, advancing the same objectives.
Content Strategy & Planning
Before creating content, you need strategy. We help you:
Conduct content audits - Assess existing communications to identify gaps, redundancies, inconsistencies, and opportunities
Define content objectives - Establish clear goals aligned with organizational priorities and project milestones
Map audience needs - Understand what different stakeholder groups need to know, care about, and respond to
Develop messaging frameworks - Create core messages that adapt across formats while maintaining consistency
Create content calendars - Plan content strategically around project phases, decision points, and stakeholder touchpoints
Establish content governance - Define approval processes, brand standards, voice guidelines, and quality controls
Design measurement approaches - Determine how to evaluate content effectiveness and stakeholder response
Strategic planning ensures every piece of content serves a purpose and advances your broader communication goals.
Professional Content Creation and Copywriting
Once strategy and messaging are established, we create compelling content across formats:
Written Communications:
Speeches and talking points - Clear, authoritative remarks for executives, councillors, and project leaders addressing specific audiences
Policy briefs and backgrounders - Complex information distilled into accessible, stakeholder-ready documents with appropriate detail
Newsletters and bulletins - Regular updates that keep communities and stakeholders informed, engaged, and connected
Website content - User-focused copy that informs, guides, builds credibility, and drives desired actions
Reports and summaries - Project updates, engagement findings, accountability documents, and progress communications
Official statements and announcements - Formal communications for significant milestones, decisions, or responses
Fact sheets and FAQs - Quick-reference materials addressing common questions and providing essential information
Letters and correspondence - Personalized communications for specific stakeholders or circumstances
Visual & Multimedia Content:
Infographics and data visualization - Complex data and statistics transformed into easily digestible visual formats
Video scripts - Written content for explainer videos, project updates, testimonials, and behind-the-scenes features
Presentation materials - Slide decks, display boards, and visual aids for public meetings, council presentations, and stakeholder briefings
Social media content - Platform-optimized posts that extend reach, drive engagement, and reinforce key messages
Interactive content concepts - Frameworks for quizzes, calculators, timelines, and other participatory formats
Annual reports and publications - Long-form documents combining narrative, data, and visuals into cohesive communications
Technical & Policy Communications:
Technical summaries - Engineering or technical content translated for non-expert audiences without oversimplifying
Policy analysis and commentary - Clear explanations of policy implications, options, and recommendations
Regulatory submissions - Well-structured, persuasive documents for approval processes and government consultations
Environmental and social impact communications - Accessible explanations of assessment findings and mitigation measures
Business case narratives - Compelling explanations of why projects or initiatives deserve support and investment
All content is developed with accessibility in mind—appropriate reading levels, plain language principles, clear structure, and formats designed for diverse audiences.
Core Services
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Design integrated content strategies aligned with organizational goals and stakeholder needs. We create detailed plans covering objectives, audience analysis, messaging frameworks, content formats, editorial calendars, governance processes, approval workflows, and measurement approaches.
Deliverables: Content strategy document, audience analysis, master messaging framework, editorial calendar (12-month), content governance guidelines, channel strategy, measurement framework, implementation roadmap
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Develop core messaging platforms that guide all organizational or project communications. We create consistent talking points, value propositions, positioning statements, and response messaging that work across all formats and audiences while maintaining unified voice.
Deliverables: Master messaging document, audience-specific message tailoring, key message points, value propositions, positioning statements, Q&A messaging, spokesperson talking points, message testing recommendations
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Craft clear, authoritative speeches and talking points for executives, elected officials, and project leaders. We develop remarks that convey complex information accessibly, reflect leadership vision, resonate with specific audiences, and support broader communication objectives.
Deliverables: Full speeches, condensed speaking notes, key message points, opening/closing remarks, Q&A preparation, delivery coaching notes, post-event follow-up materials
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Translate complex policy, technical, regulatory, and scientific information into clear, accessible content for diverse stakeholders. We create policy briefs, technical summaries, backgrounders, explainer documents, and plain-language versions that build understanding.
Deliverables: Policy briefs, technical backgrounders, plain-language summaries, fact sheets, FAQs, regulatory submissions, impact communications, stakeholder-specific versions
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Create regular newsletters, bulletins, annual reports, and publications that keep stakeholders informed and engaged. We handle strategy, writing, content curation, editing, design coordination, and distribution planning for both digital and print formats.
Deliverables: Newsletter strategy and calendar, article writing, content curation, editorial review, subject lines and preview text, design coordination, distribution recommendations, performance tracking
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Develop user-focused website content that informs, guides, and builds credibility. We write and edit web copy, optimize for search and accessibility, create information architecture, and ensure content stays current and effective.
Deliverables: Website content strategy, page copywriting, SEO optimization, accessibility compliance, content updates, information architecture recommendations, user experience improvements, content maintenance plans
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Transform complex information into compelling visual content that increases understanding and engagement. We develop concepts and scripts for infographics, data visualizations, videos, motion graphics, and presentation materials—then coordinate with designers and producers for execution.
Deliverables: Infographic concepts and copy, data visualization design briefs, video scripts, motion graphics concepts, presentation content and structure, social media graphics copy, visual content strategy
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Create strategic social media content that extends reach, reinforces key messages, and drives engagement with stakeholders. We develop platform-specific posts, content calendars, visual content concepts, and messaging adapted for social channels.
Deliverables: Social media content strategy, monthly content calendars, platform-specific posts (written and designed), hashtag strategy, engagement response frameworks, campaign concepts, performance recommendations
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Develop comprehensive annual reports, progress publications, and accountability documents that combine narrative, data, and visuals. We handle content strategy, writing, data presentation, story development, and coordination with designers.
Deliverables: Publication content strategy, narrative development, section writing, data presentation, executive summaries, infographic concepts, photography direction, design coordination, final editing
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Provide professional editing and quality control for content created internally or by other consultants. We ensure clarity, consistency, accuracy, appropriate tone, adherence to brand standards, and alignment with strategic messaging.
Deliverables: Substantive editing, copy editing, proofreading, consistency reviews, brand compliance checks, plain language review, accessibility assessment, quality assurance reporting
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Establish content standards, approval processes, and governance frameworks that ensure quality and consistency. We also provide training for internal teams on strategic writing, messaging, plain language, and content best practices.
Deliverables: Content governance framework, style guides, approval workflows, templates and tools, writing workshops, spokesperson messaging training, content standards documentation
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Evaluate existing content effectiveness and provide recommendations for improvement. We assess readability, message clarity, stakeholder resonance, channel performance, and alignment with objectives—then recommend strategic improvements.
Deliverables: Content audit findings, readability assessments, stakeholder feedback analysis, channel performance review, gap analysis, improvement recommendations, priority action plans
Why Choose reVerb?
Strategic, Not Just Tactical
We don't just write what you ask for—we help you determine what needs to be written, why, for whom, and when. Our strategic approach ensures content serves broader objectives and drives measurable outcomes.
Plain Language & Accessibility Expertise
We're committed to creating content that real people can understand and use. Our plain language approach, appropriate reading levels, and accessible formats ensure your messages reach and resonate with diverse audiences.
Public Sector & Infrastructure Specialization
We understand the unique content challenges of government, municipalities, and infrastructure projects. We know how to communicate technical information accessibly, address stakeholder concerns proactively, and meet regulatory communication requirements.
Multi-Format Expertise
From formal policy briefs to social media posts, technical backgrounders to video scripts, we create content across all formats while maintaining consistent messaging and appropriate tone for each channel.
Message Discipline
We understand the importance of message consistency in complex stakeholder environments. Our content reinforces core messages while adapting appropriately for different audiences and formats.
Responsive & Deadline-Driven
We understand that communications needs don't always arrive with weeks of lead time. Our team delivers quality content under tight deadlines without compromising strategic thinking or message quality.
Proven Results in Complex Environments
We've created content strategies and developed communications for some of Alberta's largest infrastructure projects, municipal communications programs, and complex policy initiatives. We know what works when stakeholders are diverse, issues are complex, and clarity matters.
Who We Serve
Infrastructure & Construction Projects
Communicate project updates, technical information, community benefits, construction impacts, and milestone achievements. We help you maintain stakeholder awareness and support throughout project lifecycles.
Municipal Governments
Support council communications, policy rollouts, service updates, community engagement, and resident communications. We help municipalities maintain transparency, build trust, and communicate effectively.
Corporations
Develop corporate communications, stakeholder messaging, internal communications, sustainability reporting, and public-facing content that builds reputation and supports business objectives.
Provincial & Federal Agencies
Support policy communications, program rollouts, public education, regulatory communications, and accountability reporting with strategic content that informs and engages citizens.
Industry Associations & Non-Profits
Create member communications, advocacy messaging, public education materials, and campaign content that advances organizational missions and engages stakeholders.
When Content Strategy Matters Most
Strategic content and messaging are essential:
At project or initiative launch - Establish clear messaging and communication foundations from day one
During planning and approval phases - Build understanding and support with clear, proactive communications
Throughout implementation - Maintain stakeholder awareness with regular, strategic updates
When communicating complex information - Translate technical, policy, or regulatory content accessibly
During controversial decisions - Provide clear, consistent messaging that addresses concerns and builds understanding
When stakeholder confusion exists - Clarify misconceptions with targeted, well-crafted content
Before crises emerge - Establish messaging frameworks and content capabilities for rapid activation
When building long-term relationships - Consistent, valuable content builds the trust that protects you during challenges
Organizations that invest in strategic content and messaging proactively shape stakeholder understanding rather than constantly reacting to confusion and criticism.
The Content Strategy Framework
Effective content strategy integrates:
Strategy Layer: Objectives, audience analysis, messaging frameworks, content planning
Creation Layer: Writing, editing, visual development, format optimization
Quality Layer: Editing, review, brand compliance, accessibility
Distribution Layer: Channel strategy, timing, format adaptation
Measurement Layer: Performance tracking, stakeholder feedback, continuous improvement
We work across all layers to create content ecosystems where strategy informs creation, quality controls ensure excellence, distribution maximizes reach, and measurement drives optimization.
Ready to Strengthen Your Content Strategy?
Whether you need comprehensive content strategy development, ongoing content creation, messaging frameworks, or specialized writing for specific projects, we're ready to help you communicate more clearly, consistently, and strategically with the stakeholders who matter to your success.
