Case Study: Site Orientation Training Video
Edmonton
2026
Construction Contractor
Video Production & Post-Production
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Construction sites often run orientation sessions at scheduled times—7am daily, or specific days of the week, etc. A site supervisor or safety officer walks new arrivals through the checklist: hazards, protocols, emergency procedures. Most of these sessions are delivered verbally, maybe with a few slides, relying on whoever is available to present that day.
Professional safety orientation videos offer another approach, and they are not just for large contractors with deep budgets. The investment pays back in staff time—experienced supervisors and safety officers spend less time delivering repetitive presentations and more time on the work that actually requires their expertise. A video also creates consistency: every worker gets identical information regardless of which supervisor delivered their session or whether key personnel are available that day.
Sites can continue running orientations at scheduled times by playing the video, or create flexibility for arrivals outside those windows. Workers watch when they arrive, or complete orientation ahead of time if site rules allow, without requiring someone to stop their work and deliver a one-off presentation.
Videos cover site-specific hazards, access routes, muster points, emergency response plans, and safety protocols, with site photos and company branding creating a polished orientation experience that reflects well on the operation.
The Project
reVerb has been embedded with a major project in Alberta for over a year as part of a broader communications contract. We produced the original site orientation safety video when work began. Now, in the winter construction slowdown, the project team asked us to revise the video. Site conditions will change significantly as construction progresses into new phases, and winter is the time to update it—before the unofficial spring kickoff when things get busy again.
The client has their own corporate communications team. reVerb works directly with the on-site project team, with corporate comms providing final sign-off. This structure gives corporate comms flexibility—they focus on overarching brand identity and corporate messaging while reVerb handles the project-specific communications work that requires being on site daily and moving at construction speed.
The orientation video update is one component of the communications work reVerb provides to this major project. That said, orientation videos do not require a full embedded contract—they can be produced as standalone projects for contractors who need professional safety videos without ongoing communications support.
Behind the Scenes: Professional Production
The behind-the-scenes footage shows Nick Ross, Communications Associate at reVerb, recording voiceover narration for the updated orientation. Professional voiceover, proper editing, and accessibility features create a polished final product that reflects well on the operation.
reVerb works on construction sites across Alberta as an extension of project teams. We handle the communications work that keeps projects moving—safety videos, stakeholder updates, project documentation. We know construction operations because we work in construction environments.
Flexibility Across Multiple Sites
reVerb builds orientation videos with multiple site flexibility in mind from the start. Core content—safety culture, corporate branding, company standards—stays consistent across projects. Site-specific sections are designed to be swapped out: this gate, these hazards, this muster point, these emergency procedures, etc.
This approach maximizes value and minimizes costs on future iterations. When contractors need videos for new sites or project phases, we adjust the relevant sections rather than starting from scratch. Framework stays the same; details change. The upfront investment works harder across multiple projects.
Value That Pays for Itself
Professional safety orientation videos deliver value beyond the immediate time savings. They create a consistent brand presence that reflects well to owners, clients, and regulators. Workers experience a polished onboarding that sets expectations from day one. The video becomes a reusable asset that can adapt as projects evolve, rather than a static document that becomes outdated.
Safety orientation is not administrative theatre. Workers need to understand hazards, emergency procedures, and site-specific protocols before they step onto the site. Clear communication can mean the difference between someone going home safe and a serious incident. Consistent, professional delivery ensures every worker gets the same critical information, delivered the same way, every time.
For major projects, reVerb embeds as part of the communications team handling safety videos, project documentation, stakeholder updates, and the communications work that keeps construction moving. For contractors who need professional orientation videos without full embedded support, we produce standalone videos that deliver the same quality and flexibility.
The investment in professional production pays back in operational efficiency, brand consistency, and the ability to scale across multiple sites. reVerb works on construction sites across Alberta. We understand construction operations because we work in construction environments, and we deliver communications that work at construction speed.
