Infrastructure and communications case studies
Built for data centres, highway expansions, LRT and the projects reshaping Alberta.
reVerb delivers stakeholder engagement and strategic communications for infrastructure owners and public sector clients across Alberta and Canada. Every project here is real, with results you can point to. See our creative services at work below.
Our portfolio.
A selection of reVerb's work across our services.
Public information sessions, council presentations, pop-up events and street teams that bring project information to people where they already are. Our team plans and staffs each event and records the feedback for reporting.
Interactive maps, animated infographics, document timelines, virtual tours and project websites that let people explore a project on their own time. Select any piece marked Live to try it here.
Live · Virtual tourChurchill Stop virtual tourTry it ↗ (opens a preview)
Live · WebsiteTracks in Time websiteTry it ↗ (opens a preview)
What We Heard reports, public notices, speeches and maps written in plain language and designed so readers can find what affects them.
What We Heard Report: Valley Line West LRT Accelerated Roadwork 2025
A season of construction feedback, written up so residents could see what was said and what changed on the ground.
Explainer videos, event photography, podcast production and media training, produced with the same team that writes the messages.
InfraSound
Stories from the people who design and build infrastructure, told in their own words.
Site signage, hoarding scrims, safety campaigns and project newsletters for active construction, with communications staff who work from the site trailer.
See Tracks safety campaign
Four messages for drivers, cyclists and pedestrians sharing the road with a new low-floor train, placed on transit shelters and posters and carried into video.
Watch the campaign videoActivity books
Comic-style books that teach kids transit safety.
Safety brochures
Plain-language rules of the road near new transit.
Construction signage and scrims
Large-format signage and scrims that turn construction fencing into project information.
Brand identities, social media and campaigns for businesses, not-for-profits and community events.
In the news.
Interviews, features and coverage of reVerb and the projects our team works on.
Municipalities grapple with communicating about data centres
“Data centres are basically so new as an issue that municipalities are getting completely caught off guard.”
Quinn Nicholson, CEO, reVerb Communications
Quinn Nicholson and Rachel Rae on municipal data centre applications and the Data Centre Anonymous campaign.
Why not do a little learning while you wait for the LRT in Edmonton
Listen
Gerry Wright facility supports urban-style LRT, pays tribute to Edmonton visionary
Read
Valley Line West: Celebrating women on Edmonton’s largest infrastructure project
Read
Mill Woods man’s bid to stop work on Valley Line LRT unsuccessful
Read
‘If you see tracks, expect a train’
Watch
Valley Line Southeast 101: An insider’s guide to the low-floor, urban-style LRT experience
Read
LRT Valley Line to be biggest construction project in city’s history
Read
Edmonton judge denies last-ditch effort to save Cloverdale Footbridge
Watch
Valley Line Southeast LRT has been work and play for the Safety Street Team
Read
Post-Canada Day brawl at Edmonton LRT station caught on camera
Watch
Edmonton Valley Line feature, October 2022
Read
Canadian Civil Engineer, Spring 2016 issue
Read the PDF
Edmonton man seeks court injunction to stop work on Valley Line LRT project
Watch
LRT to west Edmonton should not be derailed, some city councillors say
ReadFresh off the desk.
A townhall, replaced with a report residents could read.
We turned a season of construction feedback into a transparent account of what the public said and how it changed the work on the ground.
Interim Communications for the Town of Peace River
Interim support that kept residents informed and Town departments supported after the communications lead departed.
A Community Meeting Built for One-on-One Conversations
A trade show style community meeting where residents took their questions straight to the project’s technical experts.
Preparing for a Media Interview When Some Information Is Off-Limits
Media training for a technology and defence company whose spokespeople had shared more in an interview than they intended.
Accessibility Program for a New Transit Line
How reVerb helped riders with accessibility needs learn Edmonton's new low-floor LRT system before rider service began on Valley Line Southeast.
Case Study: Inquiry Management - The Hum
One resident reported a mysterious hum near their home. What looked like an isolated complaint became the early signal of a wider problem. Inquiry management working as project intelligence.
Case Study: What We Heard Report: Accelerated Roadwork Program - VLW
reVerb developed a comprehensive What We Heard Report for the City of Edmonton's Valley Line West LRT project, replacing a proposed townhall format with a data-driven approach. The team analyzed over 100 construction inquiries, 42 business outreach sessions, engagement with 80+ businesses and feedback from 3,481 Edmontonians to produce a transparent account of public sentiment during the 2025 accelerated roadwork program. The report demonstrated how feedback informed real-time construction responses and supported future planning decisions.
Case Study: Site Orientation Training Video
reVerb produces professional safety orientation videos for construction sites across Alberta. Professional videos save experienced supervisor time, create consistent worker onboarding, and provide flexibility for arrivals outside scheduled orientation sessions. Built with multiple site scalability in mind, videos can be updated as project phases change or adapted for new sites with minimal cost.
Case Study: Pop-Up Event
When wildfire smoke blanketed Edmonton with an AQHI rating of 10+ on event day, reVerb's pop-up booth strategy for Valley Line West LRT needed real-time adaptation. The team pivoted quickly, delivering strategic engagement that reached thousands of future transit riders at the Downtown Campus Block Party, proving that effective event activation requires serious planning, creative problem-solving, and the agility to execute under pressure.
Project Profile: EXTRA Life Edmonton Media Strategy
reVerb Communications helped grow Extra Life Edmonton from a small volunteer-run gaming fundraiser into a major annual event supporting the Stollery Children’s Hospital. Through media relations, messaging and targeted publicity, we strengthened its public profile and community reach. The event now draws hundreds of participants and raises significant funds for pediatric care and research.
Case Study: Street Teams
reVerb Communications delivered a Street Team program for the Valley Line Southeast and Valley Line West LRT projects that brought real-time outreach directly into Edmonton communities. The team engaged residents often missed by traditional communication methods, shared safety information, answered project questions, and built public confidence during construction. With more than 100 events and nearly 20,000 interactions, the program broadened awareness, supported city staff, and set a new benchmark for accessible, in-person engagement.
Project Profile: Next Evolution Ventures Photo Contest: Identity Crisis: What’s the Identity of an Albertan?
reVerb Communications supported the growth of Extra Life Edmonton, a 24-hour gaming fundraiser for the Stollery Children’s Hospital. We strengthened its media presence, refined messaging and connected the event’s gaming community with its impact on local families. The fundraiser has since expanded to hundreds of participants and continues to raise meaningful support for pediatric care.
Project Profile: Melt Sandwich Co. Social Media Strategy
Melt Sandwich Co. is an independent café located in downtown Edmonton, serving specialty coffee, breakfast, and lunch to the weekday office crowd. Positioned along the downtown pedway system, Melt depended on visual branding and timely communication to attract foot traffic and build a loyal customer base.
reVerb Communications provided full social media support, including the development of a monthly content calendar with photography, post copy, and platform planning. Instagram and Facebook were the primary channels used to highlight product offerings, seasonal features, and promotions.
Working closely with the café’s management, reVerb balanced structure with flexibility—ensuring the plan could adapt to changing menus and real-time opportunities. When in-store traffic prevented staff from posting, reVerb stepped in to maintain consistency. Monthly analytics reviews guided content adjustments, helping grow Melt’s online presence and drive engagement.
Project Profile: Valley Line Southeast LRT Communications & Engagement
The Valley Line Southeast LRT is a 13-kilometre urban light rail extension connecting Mill Woods to Downtown Edmonton. Delivered through a P3 model by TransEd Partners, the project required sustained public trust and consistent communication through years of construction in residential and high-traffic areas.
reVerb Communications was engaged to support TransEd and the City of Edmonton’s internal communications team.