Associations and the Non-Profit Sector

Industry Associations   |   Professional Associations   |  Trade Groups  |   Charitable Foundations  |   Advocacy Groups

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Mission Success Requires Strategic Communication

Associations and non-profit organizations exist to serve members, advance causes, support communities, and create change. But fulfilling your mission requires more than good intentions and hard work—it requires clear communication that engages diverse stakeholders, demonstrates impact, and builds the support necessary for sustainability.

At reVerb, we understand the unique communication challenges mission-driven organizations face. You're coordinating multiple stakeholder groups with different needs—members, donors, volunteers, boards, funders, beneficiaries, government, media, and the public. You're operating with limited resources while expectations for transparency, impact reporting, and engagement continue to grow.

We provide specialized communications support that helps associations and non-profits tell their stories effectively, engage stakeholders meaningfully, and achieve their missions without overwhelming already-stretched teams and budgets.

  Strategic communications

   that amplify your mission and

  engage your stakeholders

Expertise.

The Challenges Associations & Non-Profits Face

  • Limited Resources & Capacity Constraints

    Most associations and non-profits operate with small teams and tight budgets. Limited resources can restrict the scope and effectiveness of communications strategies, leaving organizations unable to communicate as effectively as they need to.

    The Risk: Inconsistent communications, missed opportunities, staff burnout, and inability to demonstrate impact

  • Multi-Stakeholder Communication Complexity

    Non-profits and associations must communicate effectively with numerous stakeholder groups simultaneously—members, donors, volunteers, boards, staff, beneficiaries, funders, government, and the public—each with different information needs and communication preferences.

    The Risk: Communication gaps, stakeholder confusion, engagement fatigue, decreased support

  • Demonstrating Impact & Value

    Storytelling in the nonprofit sector is critical to fundraising and stakeholder engagement. Organizations must prove their value to members, demonstrate impact to donors, and show outcomes to funders—all while continuing to deliver programs and services.

    The Risk: Declining membership, reduced donations, lost funding, mission drift

  • Member Engagement & Retention

    Associations face the constant challenge of keeping members engaged, demonstrating value, and competing for attention in crowded markets where members have numerous demands on their time and resources.

    The Risk: Membership decline, reduced revenue, loss of industry influence, organizational instability

  • Fundraising & Donor Communications

    Non-profits depend on donor support but face increasing competition for charitable dollars. Effective management and stewardship of prospects and donors is the cornerstone of successful fundraising, requiring strategic, sustained communication.

    The Risk: Fundraising shortfalls, donor attrition, revenue instability, program cuts

  • Digital Transformation & Channel Management

    Digital transformation is disrupting the way nonprofits manage relationships with stakeholders. Organizations must navigate multiple communication channels—email, social media, websites, events—while stakeholders expect more online interaction and transparency.

    The Risk: Channel overload, inconsistent messaging, poor engagement, digital exclusion of some stakeholders

How reVerb Supports Associations & Non-Profits

  • We help organizations develop comprehensive communication strategies that align with mission, engage all stakeholders effectively, and work within resource constraints.

    What We Do:

    • Communications strategy development and planning

    • Stakeholder mapping and communication needs assessment

    • Multi-channel communication planning

    • Message development and positioning

    • Brand and visual identity development

    • Annual communications planning and calendars

  • Build and maintain strong relationships with the people who make your work possible through strategic, engaging communications that demonstrate value and impact.

    What We Do:

    • Member engagement strategies and communications

    • Donor stewardship and cultivation programs

    • Email marketing campaigns and automation

    • Member/donor newsletters and updates

    • Impact reporting and storytelling

    • Annual reports and outcome documentation

  • Reach stakeholders where they are with effective digital communications that build community, share stories, and drive engagement across multiple platforms.

    What We Do:

    • Social media strategy and management

    • Website content development and management

    • Email marketing and newsletter production

    • Digital storytelling and video content

    • Online community building and engagement

    • Digital advertising and promotion

  • Advance your cause through strategic advocacy communications that influence policy, build public support, and position your organization as a credible voice on key issues.

    What We Do:

    • Advocacy campaign strategy and execution

    • Government relations and policy communications

    • Coalition building and partnership development

    • Media relations and thought leadership

    • Public education campaigns

    • Grassroots mobilization communications

  • Support successful events—from conferences to fundraisers to awareness campaigns—with comprehensive communications that drive attendance, engagement, and outcomes.

    What We Do:

    • Event promotion and marketing

    • Conference communications and delegate engagement

    • Fundraising event support

    • Virtual and hybrid event communications

    • Post-event follow-up and stewardship

    • Sponsorship and partner communications

  • Strong internal communications ensure board members, staff, and volunteers are aligned, informed, and working effectively toward shared goals.

    What We Do:

    • Board communications and reporting

    • Internal newsletters and staff updates

    • Volunteer communications and engagement

    • Change management communications

    • Organizational culture communications

    • Committee and working group support

Associations & Non-Profits Need Ongoing Support

  • Building Your Thought Leadership Platform

    Building Your Thought Leadership Platform

    Association and non-profit leaders have valuable perspectives on the issues they work on, the communities they serve, and the change they're creating. Strategic thought leadership positions your organization as a credible voice and builds influence.

    We Help You Build Industry and Community Profile:

    - Articles, blog posts, and opinion pieces
    - Speaking opportunities and presentations
    - Media interviews and expert commentary
    - Award submissions and recognition
    - Research and white paper communications

  • The InfraSound Podcast Platform

    The InfraSound Podcast Platform

    While InfraSound focuses primarily on infrastructure, we understand that many associations and non-profits work in related fields—transportation advocacy, environmental stewardship, community development, urban planning, and more. If your organization's work intersects with infrastructure and community building, our podcast provides a platform to share your insights.

    Share your organization's perspective on building better communities, creating sustainable infrastructure, or advancing policies that shape how we live and move. Position your leadership within the broader conversation about creating the physical and social infrastructure that communities need.

  • Monthly Communications Support for Mission-Driven Organizations

    Monthly Communications Support for Mission-Driven Organizations

    Many associations and non-profits need professional communications support but can't justify a full-time communications director or specialist. Our monthly packages provide dedicated expertise that scales with your needs and budget.

    Perfect For:

    - Small to mid-sized associations and non-profits
    - Organizations without dedicated communications staff
    - Growing organizations building communications capacity
    - Organizations needing surge support during campaigns
    - Associations managing multiple member services and events

Our Experience Supporting Mission-Driven Organizations

reVerb brings practical experience supporting associations and non-profit organizations. We understand the unique pressures you face—limited budgets, multiple stakeholders, accountability requirements, and the constant need to demonstrate value and impact.

What We Bring:

Understanding of Association & Non-Profit Operations

  • Knowledge of membership models and donor relations

  • Familiarity with governance structures and board dynamics

  • Understanding of fundraising and sustainability challenges

  • Experience with volunteer engagement and management

Strategic, Mission-Focused Approach

  • Communications that advance mission, not just create content

  • Strategies that work within budget constraints

  • Engagement approaches that respect stakeholder time

  • Focus on outcomes—impact, engagement, support

Practical Support That Fits Your Organization

  • Flexible engagement models that scale with your needs

  • Support that complements existing staff capacity

  • Tools and processes that don't create extra work

  • Partnership approach that builds internal capacity

Our Approach: We understand that every dollar spent on communications is a dollar not spent on programs and services. Our work focuses on creating maximum impact with realistic budgets—helping you tell your story effectively, engage stakeholders meaningfully, and build the support necessary to fulfill your mission.

Let's Talk

Amplify Your Mission.

Engage Your Community.

Your mission deserves to be heard. Strategic communications help you reach the stakeholders who make your work possible, demonstrate the impact you're creating, and build the support necessary for long-term sustainability. Let's discuss how we can help you communicate more effectively without overwhelming your team or budget.

Find Out How reVerb Can Help.

Ian Wardley
Principal | Wardley Consulting

“Throughout the various phases of the projects we have worked on together, I have been impressed by their positive attitudes, professionalism and leadership. I have also been particularly impressed by their ability to effectively manage issues as they have arisen during the construction of the Valley Line Southeast LRT.”

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