Communications Audits & Analysis
Communications Audits & Analysis
An evidence-based read on how well your communications work.
Build communications on evidence, not assumptions.
A communications audit gives you a structured read on how your organization communicates. It looks at internal and external outputs to find what works and what is holding you back.
It goes past individual materials to surface the systemic issues, like approval bottlenecks or inconsistent tone, that quietly reduce effectiveness. You end with evidence-backed findings and a prioritized roadmap.
Our audits are built for government, public sector agencies and large organizations that need to know how well their communications actually land.
How messages get built, approved and delivered
Internal communications
Clarity of messaging and consistency across departments.
External communications
Resident-facing materials, service updates and public campaigns.
Channel assessment
Performance across web, social, print and email.
Campaign evaluation
Reach and engagement of past initiatives, and who they actually reached.
Segmentation validation
Whether your audience groups reflect real needs and behaviours.
Benchmarking
How you compare against municipal and industry standards.
Recognized research and evaluation methods
A repeatable process, applied the same way each time.
Document review
Strategies, plans and performance reports gathered in one place.
Data analysis
Engagement, reach and feedback data, reviewed quantitatively.
Stakeholder input
Interviews, surveys or focus groups where they fit.
Benchmarking
Against peer organizations and industry standards.
Reporting
Findings with the evidence and clear recommendations.
Tools your team can use right away
Comprehensive audit report
A full analysis with evidence-based findings and recommendations.
Channel performance results
A channel-by-channel read on effectiveness and return.
Audience validation findings
Whether your segmentation matches real user needs.
Prioritized recommendations
Action items ordered by priority for immediate use.
Why organizations run a communications audit
Evidence-based understanding
Confirm whether your communications reach the right groups and are understood.
Decision support
A baseline to judge whether your communication investments are paying off.
Alignment & consistency
Find where internal and external messaging have drifted apart.
Strategy foundation
A reliable evidence base before you build the next strategy.
Resource optimization
See where to redirect spend for better results.
Measurable improvements
Benchmarks that let you track progress and show value to leadership.
Audits that understand how government works
Western Canadian experience
We have worked directly with municipalities and infrastructure owners across Alberta and Western Canada.
Inside-government perspective
Our senior advisors have held roles in government and know the demands of council and administration.
Built for public scrutiny
On large transit and infrastructure files, we run audits under public and regulatory oversight.
Reporting you can act on
Findings grounded in data and presented so leadership and operations can use them.
Want help acting on the findings?
After your audit, our month-to-month communications packages provide implementation support, without long-term commitments.
Audit questions we hear
What is a communications audit?
A structured, evidence-based review of how your organization communicates inside and out, ending with clear findings and a roadmap to improve.
How long does an audit take?
It depends on the size of the organization and the number of channels. We scope the timeline with you before the work begins.
What do we get at the end?
A full report with channel performance results, audience validation and prioritized recommendations your team can act on.
Who are your audits built for?
Government, public sector agencies and large organizations that need an evidence-based read on their communications.
Can you help us implement the recommendations?
Yes. We can support implementation directly, or through our month-to-month communications packages.
Build on evidence
A communications audit gives you the clarity and the baseline to make informed decisions about your strategy and spend. Tell us what you want to understand.
