Communications Audits & Analysis
An evidence-based read on how well your communications work.
Build your next communications plan on evidence.
A communications audit gives you a structured read on how your organization communicates. It looks at internal and external outputs to find what works and what is holding you back.
It goes past individual materials to surface the systemic issues, like approval bottlenecks or inconsistent tone, that quietly reduce effectiveness. You end with evidence-backed findings and a prioritized roadmap.
Our audits are built for government, public sector agencies and large organizations that need to know how well their communications land.
How messages get built, approved and delivered
Internal communications
Clarity of messaging and consistency across departments.
External communications
Resident-facing materials, service updates and public campaigns.
Channel assessment
Performance across web, social, print and email.
Campaign evaluation
Reach and engagement of past initiatives, and who they reached.
Segmentation validation
Whether your audience groups reflect real needs and behaviours.
Benchmarking
How you compare against municipal and industry standards.
Recognized research and evaluation methods
A repeatable process, applied the same way each time.
Document review
Strategies, plans and performance reports gathered in one place.
Data analysis
Engagement, reach and feedback data, reviewed quantitatively.
Stakeholder input
Interviews, surveys or focus groups where they fit.
Benchmarking
Against peer organizations and industry standards.
Reporting
Findings with the evidence and clear recommendations.
Tools your team can use right away
Comprehensive audit report
A full analysis with evidence-based findings and recommendations.
Channel performance results
A channel-by-channel read on effectiveness and return.
Audience validation findings
Whether your segmentation matches real user needs.
Prioritized recommendations
Action items ordered by priority for immediate use.
Why organizations run a communications audit
Evidence-based understanding
Confirm whether your communications reach the right groups and are understood.
Decision support
A baseline to judge whether your communication investments are paying off.
Alignment & consistency
Find where internal and external messaging have drifted apart.
Strategy foundation
A reliable evidence base before you build the next strategy.
Resource optimization
See where to redirect spend for better results.
Measurable improvements
Benchmarks that let you track progress and show value to leadership.
Audits that understand how government works
Western Canadian experience
We have worked directly with municipalities and infrastructure owners across Alberta and Western Canada.
Inside-government perspective
Our senior advisors have held roles in government and know the demands of council and administration.
Built for public scrutiny
On large transit and infrastructure files, we run audits under public and regulatory oversight.
Reporting you can act on
Findings grounded in data and presented so leadership and operations can use them.
Evidence and analysis in our project work
The same analysis methods we use in audits, applied on live infrastructure projects.
Accelerated Roadwork Program, Valley Line West
A data-driven What We Heard Report for the City of Edmonton, built from 100+ construction inquiries, 42 business sessions and feedback from 3,481 Edmontonians.
Read the case study →
The Hum
One resident reported a mysterious hum near their home. What looked like an isolated complaint became the early signal of a wider problem, found through inquiry data.
Read the case study →Put the findings to work, alongside your team
After your audit, our fractional communications support helps put the findings in place on a monthly agreement, for a single month or ongoing.
- One month or ongoing
- Works alongside your staff
- Hours reviewed monthly
Reading on communications audits
Audit questions we hear
What is a communications audit?
A structured, evidence-based review of how your organization communicates inside and out, ending with clear findings and a roadmap to improve.
How long does an audit take?
It depends on the size of the organization and the number of channels. We scope the timeline with you before the work begins.
How much does a communications audit cost?
Cost depends on the size of the organization, the number of channels and how much stakeholder input the audit includes. We scope it with you on a discovery call. Our guide on scoping and budgeting an audit covers what drives the cost.
What do we get at the end?
A full report with channel performance results, audience validation and prioritized recommendations your team can act on.
Who are your audits built for?
Government, public sector agencies and large organizations that need an evidence-based read on their communications.
Can you help us implement the recommendations?
Yes. We can support implementation directly, or through our fractional communications support on a monthly agreement.
Build on evidence
A communications audit gives you the clarity and the baseline to make informed decisions about your strategy and spend. Tell us what you want to understand.
