Communications Audits & Analysis
A communications audit and analysis provides a structured assessment of how your organization communicates. It examines both internal and external outputs to identify strengths, weaknesses, and areas for improvement.
The process goes beyond reviewing individual materials by highlighting systemic issues such as workflow delays, approval bottlenecks, or inconsistent tone that reduce effectiveness. The outcome is a clear set of findings, supported by evidence, with recommendations and a prioritized roadmap to strengthen your communications program.
Our audits and analysis are designed for government, public sector agencies, and large organizations that require evidence-based evaluation of communication effectiveness.
What We Review
We analyze how messages are built, approved, and delivered. Areas of review include:
Internal Communications: Clarity of messaging, consistency across departments, and accessibility of information.
External Communications: Review of resident-facing materials, service updates, digital platforms, and public campaigns.
Channel Assessment: Measurement of performance across web, social, print, email, and in-person channels.
Campaign Evaluation: Examination of past initiatives to determine reach, engagement, and alignment with intended audiences.
Segmentation Validation: Testing whether existing user groups and customer profiles reflect actual needs and behaviours.
We also compare your practices with municipal and/or industry benchmarks to highlight both strengths and risks.
Methodology
Our process applies recognized research and evaluation techniques:
Document Review – collection of strategies, tactical plans, campaigns, and performance reports.
Data Analysis – quantitative review of metrics such as engagement rates, reach, and feedback data.
Stakeholder and User Input – structured interviews, surveys, or focus groups where appropriate.
Comparative Benchmarking – analysis against peer organizations and industry standards.
Reporting – presentation of findings with evidence, gaps, and clear recommendations.
Deliverables You Receive
Every audit produces tools your team can use immediately:
A comprehensive audit and analysis report.
Channel-by-channel performance results.
Audience and segment validation findings.
Recommendations prioritized for implementation.
Why Organizations Need Communications Audits
Organizations request communications audits and analysis when they need a clear, evidence-based understanding of how their communications are performing. Large public bodies, municipalities, and service providers often operate across multiple departments, channels, and audiences. Without structured evaluation, it is difficult to confirm whether communications are reaching the intended groups, whether the messages are understood, and whether resources are being used effectively.
This service provides a baseline for decision-making. By systematically reviewing channels, campaigns, and user segments, organizations can determine if their investments in communication are achieving intended outcomes. The findings highlight strengths, expose gaps, and provide the data needed to adjust approaches or justify changes to leadership.
Audits and analysis also support alignment. Internal messaging and external communications are often managed by different teams or business units. A structured review identifies inconsistencies and helps ensure that residents, program users, and staff all receive accurate and consistent information.
Finally, many organizations use audits and analysis to prepare for future strategy development. A reliable evidence base reduces the risk of assumptions driving communication planning. It ensures that future strategies are built on measurable findings rather than anecdotal feedback or legacy practices.
Why Choose reVerb for Your Communications Audit
Western Canadian experience – based in Edmonton, we have worked directly with municipalities, regional authorities, and infrastructure owners across Alberta and Western Canada.
Government and public sector expertise – our senior advisors have held roles inside government and understand the demands of Council, Administration, and oversight bodies.
Capacity for complex infrastructure projects – for large-scale transit and infrastructure projects, we bring proven ability to manage communication audits under public scrutiny and regulatory oversight.
Evidence-based and accessible reporting – recommendations are grounded in data, and presented in a format that can be acted on by leadership, administration, and operational teams.
Ready to Strengthen Your Communications?
A communications audit is the first step to building clarity and trust with your audiences.
