Crisis Communications & Reputation Management
Protect What You've Built.
Respond When It Matters Most.
Whether you're a corporation, government agency, or infrastructure organization, your reputation is built over years—and can be damaged in minutes. A workplace incident, public controversy, service disruption, regulatory issue, or community backlash can dominate headlines and social media before you've even assembled your team to respond.
Organizations that protect their reputation don't just react well to crisis—they're strategically prepared before challenges emerge, and they actively manage public perception across all their operations.
We help you safeguard trust, respond with confidence, and recover reputation when it matters most.
The Stakes: Reputation is Everything
Your reputation determines whether communities support your initiatives, whether stakeholders trust your commitments, whether partners want to work with you, whether employees feel proud of their organization, and whether future opportunities come your way.
What Happens When Reputation is Damaged?
Operational disruption - Stakeholder opposition intensifies, regulatory scrutiny increases, service delivery becomes politicized
Financial impact - Costs escalate through legal fees, remediation efforts, lost contracts, and declining revenue
Lost opportunities - Future partnerships, contracts, and initiatives become harder to pursue when reputation is compromised
Stakeholder distrust - Once credibility is questioned, every communication faces skepticism from media, public, and partners
Employee impact - Internal morale suffers when external narrative is negative, recruitment becomes harder, turnover increases
Political and regulatory pressure - Government officials distance themselves, regulators increase oversight, compliance burdens grow
Market consequences - For corporations: stock price, customer loyalty, brand value, competitive position
The organizations that maintain trust aren't the ones that never face challenges. They're the ones prepared to manage them effectively.
Our Approach: Prepared. Responsive. Strategic.
Effective reputation management requires both proactive preparation and expert crisis response. We provide comprehensive support across three critical phases:
Before Crisis: Building Resilience
The best crisis response starts long before an incident occurs. We help you:
Conduct reputation audits - Assess current perception, identify vulnerabilities, understand stakeholder sentiment
Develop crisis communication plans - Create scenario-specific protocols, pre-approved messaging frameworks, and response activation procedures
Establish monitoring systems - Track media coverage, social sentiment, and emerging issues before they escalate
Train response teams - Prepare spokespersons, executives, and project leaders for high-pressure situations
Create holding statements - Pre-draft initial responses for likely scenarios so you're never starting from scratch
Map stakeholder networks - Identify who needs to hear from you first and how information should flow
During Crisis: Rapid Response
When reputation-defining moments emerge, speed and precision matter. We provide:
Immediate activation - Crisis team mobilization and initial response coordination within hours
Real-time message development - Craft responses that acknowledge concerns, provide facts, and demonstrate accountability
Multi-channel coordination - Ensure consistency across media statements, social platforms, stakeholder briefings, and internal communications
24/7 crisis support - Available when incidents don't follow business hours
Social media monitoring & response - Track rapidly evolving online sentiment and counter misinformation quickly
Stakeholder notification - Coordinate communication to government, community leaders, partners, and employees
Media management - Handle incoming press inquiries, coordinate interviews, manage press conferences
After Crisis: Reputation Recovery
The crisis may end, but reputation work continues. We help you:
Assess impact - Analyze media coverage, stakeholder feedback, and public sentiment to understand reputation damage
Execute recovery strategies - Design and implement targeted campaigns to rebuild trust and shift narrative
Demonstrate accountability - Help communicate lessons learned, corrective actions, and commitment to improvement
Restore stakeholder confidence - Re-engage communities, regulators, and partners with transparency and evidence
Monitor recovery - Track sentiment trends to ensure reputation is strengthening, not stagnating
Update crisis plans - Incorporate lessons learned to strengthen future preparedness
Core Services
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Don't wait until you're in crisis mode to develop your response strategy. We create comprehensive crisis communication plans that identify potential scenarios, establish clear protocols, and develop pre-approved messaging frameworks.
Deliverables: Crisis communication plan, scenario planning, risk assessment, stakeholder mapping, approval workflows, holding statements, spokesperson assignments, activation checklists
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When crisis hits, we don't just advise—we activate. Our team works alongside yours to coordinate rapid response, develop real-time messaging, manage media and social channels, and guide your organization through high-stakes situations with strategic clarity.
Deliverables: Immediate response coordination, real-time message development, media monitoring, stakeholder notifications, social media management, spokesperson support, situation reports, post-crisis analysis
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Stay ahead of emerging threats to your reputation. We continuously monitor media coverage, social sentiment, online conversations, and stakeholder feedback to identify issues before they escalate—giving you early warning and strategic advantage.
Deliverables: Daily/weekly monitoring reports, sentiment analysis, issue identification, competitive tracking, trend analysis, alert system for emerging concerns, strategic recommendations
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When reputation has been damaged, strategic recovery requires more than time—it requires deliberate action. We design and execute targeted campaigns that rebuild trust, demonstrate accountability, and shift public narrative from negative to neutral or positive.
Deliverables: Reputation assessment, recovery strategy, stakeholder engagement plan, proof-of-progress communications, trust-building initiatives, monitoring and measurement framework
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Different audiences need different information at different times. We coordinate crisis messaging across all stakeholder groups—communities, government, media, partners, employees—ensuring everyone receives consistent, appropriate, and timely communication.
Deliverables: Stakeholder-specific messaging, notification protocols, briefing materials, Q&A documents, talking points, update schedules, feedback tracking
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Modern crises spread fastest online. We monitor social platforms in real-time, respond to emerging concerns, counter misinformation, and manage your organization's social presence during high-pressure situations when every post is scrutinized.
Deliverables: Real-time social monitoring, response strategy, community management, content approval workflows, crisis-specific social posts, influencer engagement (if appropriate), post-crisis social audit
Why Choose reVerb?
Crisis-Tested Experience
Our team has managed communications through safety incidents, environmental challenges, community opposition, regulatory actions, and project controversies across some of Alberta's largest infrastructure projects. We know what works when pressure is highest and stakes are real.
Deep Industry Expertise
We work across construction, infrastructure, public sector, municipalities, and corporate environments. We understand reputation challenges around workplace safety, environmental concerns, community relations, regulatory compliance, service delivery, governance issues, and organizational change.
Proactive, Not Just Reactive
We don't just help you respond to crisis—we help you prepare for it, prevent it when possible, and recover from it strategically. Our approach integrates crisis preparedness into ongoing reputation management.
Strategic Risk Management
We view reputation protection as fundamental risk management. Every crisis response connects to your broader organizational goals and long-term stakeholder relationships—we don't just put out fires, we preserve your ability to operate effectively.
Available When You Need Us Most
Crisis doesn't wait for office hours. We provide responsive support when incidents occur, issues emerge, and decisions need to be made quickly under pressure.
Proven Results in Complex Environments
We've helped organizations navigate their most challenging public moments while maintaining stakeholder trust, regulatory relationships, community support, and project momentum. Our clients stay focused on delivery while we manage the reputation landscape.
Common Crisis Scenarios We Handle
We've supported organizations through:
Government & Public Sector:
Service disruptions affecting residents (utilities, transit, facilities)
Policy controversies sparking public backlash
Freedom of information requests revealing sensitive information
Allegations of mismanagement, waste, or political interference
Council or board governance issues becoming public
Regulatory enforcement actions requiring coordinated response
Negative media investigations or audit findings
Social media backlash spreading faster than traditional communications
Legal disputes playing out in public view
Infrastructure & Construction:
Safety incidents and workplace injuries requiring immediate public response
Environmental concerns and spills with regulatory and community impact
Community opposition and protests threatening project timelines
Project delays and budget overruns with public and political scrutiny
Contractor or subcontractor controversies impacting project reputation
Corporate:
Executive leadership changes or controversies during critical business phases
Workplace incidents, discrimination claims, or HR-related public issues
Product recalls, service failures, or customer safety concerns
Data breaches, cybersecurity incidents, and privacy violations
Financial irregularities, audit findings, or governance issues
Merger and acquisition communications during sensitive periods
Labor disputes, strikes, or workforce reductions
Are You Prepared?
Ask yourself:
If a serious incident occurred on your project right now, could you activate a response in under an hour?
Do you have pre-approved messaging for the scenarios most likely to impact your organization?
Are your executives trained to communicate with confidence during high-pressure situations?
Do you monitor online sentiment and media coverage to catch issues early?
Have you mapped out which stakeholders need to hear from you first in a crisis?
Can you coordinate consistent messaging across all channels and audiences simultaneously?
If you hesitated on any of these questions, your reputation may be more vulnerable than you think.
Don't Wait Until Crisis Hits
The organizations that protect their reputation best are the ones who invest in preparedness before they need it. Whether you need crisis planning, ongoing reputation monitoring, or immediate crisis response—we're ready to help.
