Strategic Communications, Public Affairs & Internal Communications

At reVerb Communications, we bring specialized knowledge of construction, municipal government and public infrastructure across Alberta and Canada. Our team combines industry expertise with communications strategy to support projects from planning through delivery.

Why Strategic Communications Matter

Large infrastructure and construction projects attract public attention, media coverage and regulatory oversight. Municipal governments face the same pressures when delivering public services, launching facilities, or engaging residents on new policies.

Strategic communications ensure your organization speaks clearly and credibly at every stage. Whether you are addressing municipal councils, community groups, industry stakeholders, employees, or the media, the right communication plan helps you manage risk and build trust.

Internal Communications Strategy

Internal communication is often overlooked in complex projects and government operations. Yet employees, contractors and partners must have the right information at the right time to work effectively and safely.

We help project teams and municipalities design internal communications strategies that:

• Define clear channels for updates and decisions

• Support safety culture with accessible messaging

• Strengthen employee trust through transparent communication

• Align internal messages with public commitments

• Provide tools for leaders, managers, and supervisors to share information consistently

When internal audiences are well-informed, they become stronger ambassadors for your project or organization.

Public Affairs and Government Relations

Infrastructure projects and municipal initiatives intersect with communities, governments and industry partners. Successful delivery depends on building and sustaining those relationships.

Our public affairs services bring together government relations, stakeholder engagement, and issues management. We help organizations and municipalities:

• Build constructive relationships with elected officials, regulators, and policymakers

• Monitor and interpret policy developments that affect projects and local priorities

• Develop messaging on complex or technical issues

• Design stakeholder and community engagement strategies that balance local concerns with project goals

• Prepare leaders and subject matter experts through media training

• Plan for issues and crisis communication before they arise

This integrated approach ensures both municipal governments and project teams are prepared to engage effectively with decision-makers, residents and the media.

Key Strategic Communications & Public Affairs Services

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• Government & Public Sector Communications Strategy

  • We develop and implement tailored communication strategies that align with public sector priorities, ensuring clear and effective messaging across all government levels.

  • Deliverable:A comprehensive communications plan that includes key messages, audience segmentation, recommended channels, timeline, and performance metrics—designed to support policy initiatives, public engagement and intergovernmental relations.

• Public Engagement & Stakeholder Consultation

  • We facilitate meaningful engagement with communities, stakeholders and policymakers through consultations, surveys and public forums to ensure inclusive decision-making.

  • Deliverable: An engagement strategy and execution plan that includes stakeholder mapping, consultation design, facilitation tools, feedback analysis, and a final engagement summary report with actionable insights.

• Legislative & Policy Communication Support

  • We translate complex policy and legislative information into clear, accessible messaging that informs stakeholders and enhances transparency.

  • Deliverable: Messaging toolkits that includes plain-language summaries, FAQs, briefing notes, and visual communication assets tailored for stakeholders, media and the public.

• Crisis & Issues Management

  • We provide proactive planning and responsive strategies to help organizations manage crises effectively, mitigate reputational risks and maintain public trust.

  • Deliverable: Crisis communications plans that includes risk assessment, key message frameworks, media protocols, stakeholder communication templates and real-time response support.

• Media Relations & Public Messaging

  • We craft compelling messages and manage media relations to ensure accurate, positive coverage and effective communication with the public.

  • Deliverable: Media relations packages including press releases, media briefing kits, spokesperson preparation, targeted media lists and a coordinated outreach and response plan.

How reVerb Adds Value

• Construction and Municipal Expertise: Our team has hands-on experience working within construction environments and alongside municipal governments.

• Project Risk Focus: We see communications as a risk management tool—helping you anticipate and address issues before they escalate.

• Tailored Approach: We design strategies that reflect your context, whether a large-scale transit project or a municipal communications program.

• Integrated Support: We can serve as an extension of your internal team, filling gaps and providing specialized expertise where needed.

We have supported communications for some of Alberta’s largest transit and infrastructure projects, including the Valley Line Southeast and West LRT, Capital Line South Extension, and Calgary’s Green Line (risk management). We have also partnered with municipalities to design engagement strategies, deliver council communications, and support communications teams during periods of high demand.

Need a strategic communications partner?

Contact us to discuss how reVerb Communications can support your team with strategies that reduce risk, strengthen relationships, and build trust.