Strategic Communications & Public Affairs
Strategic Communications & Public Affairs
Build the political support and social licence that move projects from plan to delivery.
Projects succeed when the political support and community acceptance are in place to make delivery possible. Strategic communications and public affairs build that foundation.
We help you read the political and stakeholder environment and build the relationships that shape how decisions are made. When policy is being set or an approval is on the table, your perspective is in the room.
Permission to operate is earned. We help you earn it through clear communication and engagement that holds up when a project gets hard.
Outcomes public affairs work supports
Policy influence
Your perspective shapes the regulations and government decisions that affect your operations.
Regulatory approval
Strategic relationships and well-positioned advocacy move approvals forward.
Social licence
Community acceptance that protects your ability to operate.
Political intelligence
An early read on policy developments and stakeholder positions before they reach you.
Risk management
Political and stakeholder risks identified while they are still easy to address.
Credible voice
A trusted seat in policy conversations as a partner government wants to hear from.
Integrated public affairs support
Strategy first, then the relationships and communications that carry it through.
Strategic communications planning
Objectives, audiences, message frameworks and the plan to reach them before you engage.
Government relations & advocacy
Relationships with elected officials and regulators, policy monitoring and advocacy submissions.
Stakeholder & coalition building
Mapping interests, building coalitions of aligned partners and managing opposition with care.
Issues management & political risk
Scanning the environment, assessing risk and preparing response protocols ahead of time.
Internal communications & alignment
Leadership alignment and employee engagement so everyone tells the same story.
Media relations & public communications
Media strategy, spokesperson preparation and public information campaigns that build understanding.
Public affairs grounded in real projects
Alberta infrastructure experience
We have supported communications and public affairs on Valley Line Southeast and West LRT, the Capital Line South Extension and the Calgary Green Line.
Municipal government know-how
We have worked alongside municipalities on council relations and resident communications, so we know how local government moves.
Strategy with execution
Strategic counsel and the hands-on work to carry it out, from the same team.
An extension of your team
We fill gaps and add capacity during approvals and busy periods, then step back.
Strategic communications across sectors
Infrastructure & construction
Secure permits, build community support and hold social licence through major projects.
Learn more →Municipal governments
Council communications, intergovernmental relations and resident engagement.
Learn more →Corporations
Government relationships, policy influence and social licence for operations or expansion.
Industry associations & non-profits
Coordinated advocacy across members and coalitions around shared interests.
Learn more →Provincial & federal agencies
Policy communications, intergovernmental coordination and public-facing initiatives.
Energy & resource sector
Regulatory environments, community relations and public understanding of resource projects.
Learn more →When public affairs work matters most
Before a project launches
Build political support and social licence early.
During approval processes
Keep relationships strong through regulatory steps.
While policy is forming
Shape direction before positions harden.
Through political transitions
Hold relationships across election cycles.
When opposition emerges
Respond in a way that keeps your credibility intact.
Before issues escalate
Address concerns while they are still small.
Need consistent public affairs capacity?
Our month-to-month communications packages add strategic support without long-term commitments, ready when approvals, hearings or busy periods arrive.
Public affairs questions we hear
What is public affairs, and how does it differ from PR?
Public affairs focuses on government, policy and regulatory relationships. It builds the political support and social licence a project needs, where traditional PR centres on media and public image.
When should we start public affairs work on a project?
As early as planning. Building relationships and understanding before decisions are made shapes outcomes that are hard to change later.
Do you lobby government on our behalf?
We provide government relations strategy, briefings and advocacy support, and we work within Alberta and federal lobbying rules. We can advise on registration where it applies.
Can you help us secure social licence for a project?
Yes. We build the engagement and communication that earn community acceptance, and we track sentiment so you know where you stand.
We already have an internal team. How do you fit in?
We work as an extension of your team, adding public affairs strategy and capacity during approvals, hearings or busy periods.
Shape the outcomes that matter
Whether you are advancing a major project, working through approvals or influencing policy, public affairs expertise moves you forward. Tell us what you are facing.
