Media Relations

Media Relations

Shape Your Story Before Others Shape It For You

Let's Talk: Media Relations and Media Training

In today's media environment, silence isn't neutral—it's a missed opportunity. Whether you're launching a major project, announcing organizational changes, or positioning yourself as an industry leader, the organizations that earn positive media coverage are the ones who actively cultivate relationships, create compelling stories, and prepare their spokespersons to communicate with confidence.

Media relations isn't about spin. It's about building credibility, earning trust with journalists, and ensuring your expertise and perspective are part of the public conversation.

We help you generate positive coverage, prepare media-ready spokespersons, and build lasting relationships with the journalists who matter to your success.

Earned media coverage is more valuable than advertising. When a journalist covers your story, it carries credibility that paid promotion never will.

Why Media Relations Matter

What Strong Media Relations Deliver

Positive Positioning

Shape how your organization, projects, or initiatives are perceived by the public.

Third-Party Credibility

Journalists validate your expertise and amplify your message to broader audiences.

Industry Leadership

Regular media presence positions executives as thought leaders and trusted experts.

Stakeholder Confidence

Positive coverage reassures partners, investors, communities, and employees.

Competitive Advantage

Organizations with strong media presence win more opportunities and public support.

Crisis Preparation

Relationships built during good times become invaluable when challenges emerge.

The organizations getting the best coverage aren't necessarily doing the most interesting work—they're the ones telling their stories most effectively.

Examples of Media Features

reVerb Clients and Projects in the News

Our Approach

Proactive. Strategic. Media-Ready.

Effective media relations combines three essential elements: compelling stories worth covering, relationships with the right journalists, and spokespersons confident enough to deliver your message under pressure.

Building Media Relationships

Strong media relations start with understanding what journalists need and delivering it consistently.

• Map your media landscape
• Develop journalist relationships
• Create media-worthy angles
• Pitch strategically
• Provide expert commentary
• Maintain ongoing engagement

Generating Positive Coverage

Getting featured in media requires more than just a press release.

• Identify newsworthy moments
• Craft compelling narratives
• Write effective press releases
• Coordinate media events
• Secure feature stories
• Monitor and amplify coverage

Preparing Media-Ready Spokespersons

Even the best story fails if your spokesperson can't deliver it effectively.

• Comprehensive media training
• Message development
• Interview simulations
• On-camera coaching
• Technical briefings
• Ongoing support

Core Services

Media Strategy & Planning

Develop comprehensive media relations strategies aligned with your organizational goals. We identify target media outlets, create content calendars, and establish relationship-building tactics.

Deliverables: Media relations strategy, target media list, annual content calendar, pitch themes and angles, success metrics, relationship-building plan

Press Release Writing & Distribution

Craft announcements that capture journalist attention and drive coverage. We write compelling press releases for project milestones, organizational news, and industry developments.

Deliverables: Press release writing, media list development, distribution strategy, media monitoring, follow-up coordination, coverage tracking

Media Pitch Development & Outreach

Transform your stories into pitches journalists want to pursue. We develop targeted pitch angles, craft personalized outreach to specific reporters, and coordinate exclusive opportunities.

Deliverables: Pitch concepts and angles, personalized pitch emails, media targeting strategy, outreach calendar, follow-up protocols, pitch performance tracking

Media Event Planning & Coordination

Execute press conferences, announcement events, site tours, and media availabilities that generate coverage and strengthen journalist relationships.

Deliverables: Event planning and logistics, media invitations, press kits, spokesperson briefings, day-of coordination, post-event follow-up, coverage analysis

Thought Leadership & Expert Positioning

Position your executives and subject matter experts as go-to industry voices. We identify commentary opportunities, pitch expert quotes, and coordinate op-ed placements.

Deliverables: Expert positioning strategy, media availability coordination, op-ed writing and placement, interview coordination, speaking opportunity identification, thought leadership content calendar

Media Inquiry Management

Handle incoming media requests with strategic, timely responses that maintain message consistency and meet journalist deadlines.

Deliverables: Inquiry tracking system, response protocols, approval workflows, spokesperson coordination, message consistency review, response time monitoring

Comprehensive Media Training

Prepare spokespersons to handle interviews with confidence, clarity, and credibility. Led by experienced journalist Glenn Kubish, our hands-on training includes message development and interview simulations.

Deliverables: Customized training sessions (half-day or full-day), message development workshop, interview simulations with feedback, on-camera practice with video review, reference materials and tip sheets, post-training support

Executive Media Coaching

Provide ongoing one-on-one coaching for senior leaders facing regular media exposure. We offer pre-interview preparation, personalized message refinement, and performance feedback.

Deliverables: Pre-interview briefings, customized message documents, post-interview debriefs, performance feedback, ongoing skill development, crisis communication preparation

Media Monitoring & Analysis

Track media coverage across print, broadcast, online, and social platforms. We monitor mentions, analyze sentiment, measure message penetration, and provide actionable insights.

Deliverables: Daily/weekly media monitoring reports, sentiment analysis, share of voice tracking, message effectiveness assessment, competitive media analysis, strategic recommendations

Ready to Build Your Media Presence?

Contact us today to discuss how media relations and training can strengthen your organizational reputation and public presence.

Contact Us For More Information

Why Choose reVerb Communications?

Experienced Journalism Background

Our team includes journalists who understand what reporters need, how newsrooms operate, and what makes stories worth covering—because we've been on the other side of the interview.

Industry-Specific Expertise

We specialize in construction, infrastructure, public sector, municipalities, and corporate environments. We know how to translate technical projects into compelling stories.

Strategic, Not Just Tactical

We don't just send press releases and hope for coverage. Every media interaction connects to your broader communication goals and organizational reputation.

Relationship-Focused Approach

We believe strong media relations are built on authentic relationships, not transactional pitches. We help you become a valuable resource for journalists.

Proven Track Record

We've secured positive coverage in major outlets for infrastructure projects, municipal initiatives, and organizational milestones.

Integrated Communications

Media relations work best when integrated with stakeholder engagement, public affairs, and internal communications strategies.

When to Invest in Media Relations

You should be building media relationships and coverage before you need them.

During Planning Phases

Position projects positively before opposition has a chance to organize

At Major Milestones

Celebrate achievements and generate goodwill when you have good news to share

Before Regulatory Processes

Build public understanding and support ahead of approvals and hearings

During Leadership Transitions

Introduce new executives and reinforce organizational stability

When Launching Initiatives

Create awareness and momentum for new programs, services, or projects

Throughout Project Delivery

Maintain ongoing presence so you're not only in the news when problems arise

Organizations that only engage media reactively miss opportunities to shape perception, build credibility, and establish the goodwill that protects reputation when challenges emerge.

Be Ready When Media Calls

Strong media relationships and media-ready spokespersons turn opportunities into positive coverage. Build the skills and strategies that earn credibility with journalists.

Get Media-Ready

Need Ongoing Media Support?

Our month-to-month communications packages provide flexible media relations support without long-term commitments—perfect for maintaining consistent media presence.

Explore Monthly Communications Packages

Shape Your Story. Build Your Media Presence.

Whether you need a comprehensive media relations program, spokesperson training for upcoming interviews, or strategic counsel on generating positive coverage—we're ready to help you tell your story effectively.

Contact Us Today