Corporate Communications for Private Companies
Internal communications, brand positioning, crisis communications and fractional communications support for private companies in Alberta and British Columbia, from established firms to growing businesses.
Communications that grow with your company
Informal communication works until the company outgrows it. reVerb supports each stage of that growth.
A communications function
Fractional communications capability without building a full department.
Culture and values
Values put into words and carried through hiring, onboarding and internal channels.
Market position
A clear account of what makes you different and why customers choose you.
Change
New structures, systems and leaders explained to the people they affect.
Reputation
Crisis plans, media readiness and monitoring before they are needed.
Communications that serve the business
Private companies need leadership and employees aligned on strategy, customers who understand the offer and a reputation that holds when something goes wrong. Investors, partners and communities each need their own version of the story.
reVerb builds the narrative that brings each of those audiences on side with your mission, vision and goals, and then helps you tell it consistently.
We help private companies communicate clearly and consistently with every audience that affects their success.
Where private companies bring reVerb in
These are the points where we most often support corporate teams.
Internal communication and engagement
When employees hear about decisions late or second-hand, morale and productivity follow. We build internal channels and routines that keep people informed.
Too much information
Important messages get lost in full inboxes and busy channels. We decide what goes where, and write it so it gets read.
Consistent messaging
When departments tell different stories, customers and staff notice. We build one message framework every team can use.
Leadership communication
A decision can change shape by the time it reaches the front line. We help leaders explain decisions directly and give managers what they need to carry the message.
Crisis and reputation
Employees need to know what to say before a crisis becomes public. We prepare the plan, the spokespeople and the first statements in advance.
Brand reputation
In a competitive market, reputation sets you apart. We position your brand around the value you deliver and the trust you have earned.
How reVerb supports private companies
Strategic communications tied to business objectives.
Strategic communications planning
A plan built around your business goals and the audiences that affect them.
- Communications strategy
- Stakeholder mapping
- Message frameworks
- Annual planning
Internal communications and employee engagement
Leaders and employees working from the same information.
- Internal communications audits
- Leadership and all-staff messages
- Change communications
- Intranet and newsletter content
External communications and brand positioning
A clear position in your market and materials that carry it.
- Brand positioning and messaging
- Branding and visual identity
- Website and sales content
- Investor and partner materials
Crisis communications and issues management
Plans, protocols and 24/7 rapid response when something goes wrong.
- Crisis planning and protocols
- 24/7 rapid response support
- Employee and customer communications
- Media monitoring
Digital communications and content
Web, social and email content that supports your business goals.
- Content strategy
- Website content
- Social media
- Video and photography
Media relations and thought leadership
Your leaders visible and prepared in the media and at industry events.
- Media relations
- Executive media training
- Articles and op-eds
- Conference presentations
An extension of your team
For companies without a full communications department, reVerb provides fractional communications support in your voice and to your review process, alongside your existing staff or as your outsourced communications function. It runs on a monthly agreement, for a single month or ongoing.
Companies also bring us in when a position is vacant, a staff member is on leave or a launch, change or special project needs dedicated capacity.
Explore fractional support →- Internal newsletters and leadership messages
- Website, social and email content
- Media relations
- Presentations and proposals
- Change and launch communications
- Hours reviewed each month as your needs change
Corporate sector experience
We work with professional services, technology, financial services, retail and hospitality and business services companies, from established firms to growing enterprises.
What we understand
- Corporate structures and reporting lines
- Internal and external audiences
- Competitive markets
- Modern communication tools
How we work
- Strategy tied to business objectives
- Measurable outcomes
- Approaches that fit corporate constraints
- Support that fits existing teams and systems
As a partner
- An extension of your team
- Knowledge of your business and culture
- Counsel that anticipates issues
- Support that scales with your needs
Reading for corporate teams
Working with reVerb as a private company
Can reVerb act as our communications department?
Yes. reVerb provides fractional communications support on a monthly agreement for companies without an in-house communications team, and for teams that need cover when a position is vacant, a staff member is on leave or a project needs dedicated capacity.
Can reVerb help with internal communications during a change?
Yes. We plan and write change communications for restructuring, new systems, leadership transitions and growth, including manager talking points, employee FAQs and leadership messages.
Does reVerb offer media training for executives?
Yes. We deliver media training for executives and spokespeople, in person or virtually, built around the questions your organization is likely to face.
Can reVerb support us in a crisis?
Yes. We build crisis plans and protocols ahead of time and offer 24/7 rapid response support, including media relations and employee and customer communications.
Where does reVerb work?
reVerb is based in Edmonton and works across Alberta, including southern Alberta, and in British Columbia.
“Throughout the various phases of the projects we have worked on together, I have been impressed by their positive attitudes, professionalism and leadership. I have also been particularly impressed by their ability to effectively manage issues as they have arisen during the construction of the Valley Line Southeast LRT.”
Clear communications. Stronger business.
Tell us what your company is working toward and who needs to be on side. Every engagement starts with a discovery call so the plan fits your business and your team.
Some of our CLIENTS
