Governments and the Public Sector
municipalities | provincial government | federal government
how reVerb helps
Government work happens in the public eye. From infrastructure projects to policy changes, service delivery to crisis response, every government initiative requires clear communication that builds and maintains public trust.
At reVerb, we understand what government agencies face: limited budgets, multiple stakeholders, media scrutiny, regulatory requirements and communities that expect transparency and responsiveness. We provide strategic communications support that helps you navigate these challenges while keeping the public informed, engaged, and confident in your work.
Public Service Demands
Public Trust
Expertise.
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Designed for Government, Corporate and Technical Teams
Lunch and Learn Sessions for Technical Teams
Free Sessions
Topics Include: Stakeholder Engagement to Drive Project Success
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Curated Media Monitoring for Your Niche Industry or Organization
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The Challenges Government Agencies Face
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Public Scrutiny & Media Pressure
Government decisions and initiatives face constant media attention and public accountability. One poorly handled communication—whether about a project, policy change, or public issue—can spark controversy and erode trust.
The Risk: Negative headlines, loss of public confidence, political consequences
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Multi-Stakeholder Coordination
Government work requires alignment across departments, elected officials, community groups, Indigenous partners, businesses, and residents—each with different priorities and perspectives.
The Risk: Conflicting messages, stakeholder confusion, program delays
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Budget & Resource Constraints
Government agencies must deliver effective communications with limited budgets while maintaining transparency about how taxpayer dollars are spent.
The Risk: Underfunded communications efforts, inability to reach key audiences, missed opportunities
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Community Engagement & Trust-Building
From policy consultations to service changes, governments need meaningful two-way engagement that demonstrates responsiveness and builds lasting public trust.
The Risk: Low participation, decisions perceived as predetermined, community backlash
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Crisis & Issues Management
Whether it's an emergency situation, service disruption, or controversial decision, government agencies must respond quickly with accurate, coordinated communications.
The Risk: Misinformation spread, reputational damage, loss of public confidence
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Regulatory & Compliance Requirements
Government communications must meet accessibility standards, privacy laws, Indigenous consultation duties, and transparency requirements while remaining clear and effective.
The Risk: Legal challenges, consultation failures, compliance violations
Beyond Infrastructure:
Comprehensive Government Communications
Infrastructure projects are high-profile, but they're just one piece of what government agencies communicate about. From policy rollouts to community programs, budget transparency to crisis response—every initiative requires clear, strategic communication that builds public trust.
Government Communications Across All Your Work:
Municipal governments juggle dozens of communications priorities simultaneously. New bylaws need public education campaigns. Recreation programs need promotion. Budget decisions require transparency and community input. Environmental initiatives need behavior change campaigns. Emergency situations demand rapid, coordinated response. Council decisions need clear explanation to residents.
Each of these communications needs is critical, yet many smaller municipalities and government agencies lack dedicated communications capacity. Communications often falls to already-stretched staff who are experts in their field—not in strategic communications.
Ongoing Support Through Monthly Communications Packages
Our Monthly Communications Packages provide government agencies with consistent, strategic communications support without the overhead of full-time staff. You get a dedicated communications consultant who learns your organization, understands your community, and becomes a trusted partner across all your communications needs.
What's Included:
Strategic counsel and communications planning
Social media content and community management
Media relations and press release development
Issues monitoring and rapid response support
Content creation for newsletters, web, and print
Public consultation and engagement support
Regular reporting and performance tracking
Flexible and Scalable:
Packages range from 20 hours per month for basic support to comprehensive programs for complex organizations. Scale up during busy periods, scale down when things are quieter. You maintain consistent support and institutional knowledge without the commitment of permanent staff.
Perfect for smaller municipalities, regional districts, provincial agencies, and any government organization that needs reliable communications expertise without building an entire department.
reVerb Communications is a proud supporter
and participant in the Alberta Municipalities annual convention.
Our Government Sector Expertise
reVerb brings deep government expertise to every project.
Our team includes former government communicators and public servants who understand how the public sector works—from procurement processes to political sensitivities to regulatory requirements.
What We Bring:
Inside Government Perspective
Team members with direct experience working within municipal, provincial, and federal governments
Understanding of government communication protocols and approval processes
Knowledge of political landscapes and stakeholder dynamics
Familiarity with FOIP requirements and public accountability standards
Communications Support Roles
Embedded communications support for existing government teams
Surge capacity during peak project phases or crises
Strategic counsel for communications directors and project managers
Training and capacity building for internal teams
Transportation & Infrastructure Background
Light Rail Transit (LRT) projects with multi-level government funding
Road construction and highway infrastructure projects
Transit expansion and active transportation initiatives
Experience navigating municipal, provincial, and federal funding partnerships
Our Approach:
We don't claim to be experts in every government sector. Instead, we bring practical experience in complex, multi-stakeholder projects and a team that understands how government works from the inside. We partner with your existing teams, providing specialized communications expertise that complements your subject matter knowledge.
How reVerb Supports Government Projects
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Proactive Stakeholder Engagement
We don't just respond to concerns—we anticipate them. Our engagement strategies identify stakeholders early, understand their interests, and build relationships before issues arise.
- Stakeholder mapping and analysis across all government levels
- Culturally appropriate Indigenous consultation support
- Multi-channel engagement (virtual town halls, open houses, online platforms)
- Continuous feedback loops that demonstrate responsiveness
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Strategic Communications Planning
Every project needs a clear narrative that aligns technical details with public benefits. We craft messaging frameworks that maintain consistency across all touchpoints and timelines.
- Communications strategy development and implementation
- Key message development for technical and public audiences
- Cross-departmental messaging alignment
- Media relations and crisis communication protocols
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Digital & Traditional Engagement
Modern infrastructure projects require modern communication tools. We combine digital platforms with traditional outreach to reach all demographics effectively.
- Interactive public consultation platforms
- Social media strategy and community management
- Email and SMS notification systems
- Traditional media relations and public meetings
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Reputation & Risk Management
We protect your project's reputation by monitoring sentiment, addressing concerns quickly, and maintaining transparent, accountable communication throughout project lifecycles.
- Media monitoring and sentiment analysis
- Crisis communication planning and response
- Issues management and rapid response protocols
- Reputation tracking and reporting
Build Trust. Build Community.
Government agencies need clear, effective communications across all their work—from major infrastructure to policy changes to everyday community engagement. Strategic communications keep residents informed, stakeholders aligned, and public trust strong.
Let's discuss how we can support your communications goals, whether you're managing a complex project, engaging your community, or strengthening your organization's public presence.
Brad Smid
Former LRT Project Delivery Director, City of Edmonton | Current Assistant Deputy Minister - Alberta Infrastructure
"reVerb was my trusted advisor and communications partner on the Valley Line LRT program for over a decade. Each and every day, reVerb showed up with expertise, creativity, business acumen and a passion for project success. reVerb always had the client’s best interests in mind when navigating the complex world of public communication, marketing and stakeholder engagement."
Some of our CLIENTS
