Infrastructure and communications case studies
Built for data centres, highway expansions, LRT and the projects reshaping Alberta.
reVerb delivers stakeholder engagement and strategic communications for infrastructure owners and public sector clients across Alberta and Canada. Every project here is real, with results you can point to. See our creative services at work below.
Fresh off the desk.
A townhall, replaced with a report residents could read.
We turned a season of construction feedback into a transparent account of what the public said and how it changed the work on the ground.
Case Study: What We Heard Report: Accelerated Roadwork Program - VLW
reVerb developed a comprehensive What We Heard Report for the City of Edmonton's Valley Line West LRT project, replacing a proposed townhall format with a data-driven approach. The team analyzed over 100 construction inquiries, 42 business outreach sessions, engagement with 80+ businesses and feedback from 3,481 Edmontonians to produce a transparent account of public sentiment during the 2025 accelerated roadwork program. The report demonstrated how feedback informed real-time construction responses and supported future planning decisions.
Case Study: Pop-Up Event
When wildfire smoke blanketed Edmonton with an AQHI rating of 10+ on event day, reVerb's pop-up booth strategy for Valley Line West LRT needed real-time adaptation. The team pivoted quickly, delivering strategic engagement that reached thousands of future transit riders at the Downtown Campus Block Party, proving that effective event activation requires serious planning, creative problem-solving, and the agility to execute under pressure.
Case Study: Street Teams
reVerb Communications delivered a Street Team program for the Valley Line Southeast and Valley Line West LRT projects that brought real-time outreach directly into Edmonton communities. The team engaged residents often missed by traditional communication methods, shared safety information, answered project questions, and built public confidence during construction. With more than 100 events and nearly 20,000 interactions, the program broadened awareness, supported city staff, and set a new benchmark for accessible, in-person engagement.
Some of our CLIENTS
