Developers & Real Estate
Residential | Commercial | Mixed-Use | Industrial | Master-Planned Communities
how reVerb helps
Development Success Starts Before You Break Ground
Developers create the spaces where people live, work, and gather, but bringing those visions to life requires far more than financial backing and good design. Public support, regulatory approvals, neighbourhood acceptance, and political will all determine whether your project moves forward or stalls in opposition.
At reVerb, we understand the unique challenges developers face. You're balancing investor expectations, municipal requirements, community concerns, and market realities—often in politically charged environments where vocal opposition can derail even beneficial projects.
We provide specialized communications and stakeholder engagement that help developers build community support, navigate approval processes, and protect project timelines and investments. From rezoning applications to construction management to sales and marketing, we help you tell your story effectively at every stage.
Strategic communications
that turn community concerns into
project support
Expertise.
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Designed for Government, Corporate and Technical Teams
Lunch and Learn Sessions for Technical Teams
Free Sessions
Topics Include: Stakeholder Engagement to Drive Project Success
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Curated Media Monitoring for Your Niche Industry or Organization
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The Challenges Developers Face
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Community Opposition & NIMBYism
Even well-designed, needed developments face "Not In My Back Yard" resistance. Neighbours worry about traffic, density, property values, and change. Without proactive engagement, vocal minorities can delay or kill projects.
The Risk: Rezoning denials, approval delays, costly design changes, political intervention, project cancellation
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Complex Approval & Regulatory Processes
Development approvals require navigating planning departments, public hearings, council votes, environmental assessments, and multiple stakeholder consultations—all with different requirements and timelines.
The Risk: Application rejections, repeated resubmissions, extended timelines, increased carrying costs, lost market windows
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Municipal & Political Relationships
Project approvals depend on municipal staff recommendations and council decisions. Poor communication or political missteps can turn supportive officials into obstacles.
The Risk: Staff recommendations for denial, council rejection, amended approval conditions, damaged relationships for future projects
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Balancing Multiple Stakeholder Interests
Developers must satisfy investors, lenders, municipalities, neighbors, future tenants/buyers, contractors, and consultants—each with different priorities and concerns that often conflict.
The Risk: Misaligned expectations, decision paralysis, compromised design, erosion of project economics
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Managing Development Through Construction
Once approved, developments face ongoing communication challenges—construction impacts, design changes, community relations, and maintaining support through months or years of building.
The Risk: Community complaints, permit violations, municipal interventions, negative publicity that impacts sales
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Market Positioning & Brand Reputation
Development success requires market confidence. Negative community perception, controversial approvals, or construction issues can impact sales, leasing, and future project viability.
The Risk: Slow sales/lease-up, reduced pricing power, investor hesitation, difficulty securing future sites
How reVerb Supports Developers
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Success starts early. We help developers understand community concerns, build relationships, and create support before formal applications—turning potential opponents into project champions.
What We Do:
Stakeholder mapping and analysis
Pre-application community consultation
Neighbor meetings and door-to-door engagement
Indigenous engagement and consultation
Interest group relationship building
Early issue identification and resolution
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We guide developers through municipal approval processes with strategic communication that addresses concerns, demonstrates benefits, and builds political and community support.
What We Do:
Public hearing preparation and presentation
Community information sessions and open houses
Digital engagement platforms and online consultation
Council and committee delegation support
Media relations and public positioning
Opposition response and issues management
Application communication materials
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Long-term development success requires sustained community relationships—from application through construction to occupancy and beyond.
What We Do:
Ongoing neighbor communication programs
Construction impact communications
Community benefit agreements and partnerships
Public art and placemaking communications
Good neighbor programs and events
Complaint management and response
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We help developers craft compelling narratives that position projects as community assets—addressing housing needs, creating jobs, improving neighborhoods, and contributing to city-building.
What We Do:
Project messaging and positioning strategy
Key message development for all audiences
Communications materials (websites, brochures, presentations)
Media relations and thought leadership
Crisis and issues management
Reputation monitoring and management
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Strong relationships with municipal officials and elected representatives facilitate smoother approvals and ongoing support throughout development processes.
What We Do:
Municipal stakeholder engagement strategy
Elected official briefings and relationship building
Planning department coordination
Political landscape analysis
Advocacy strategy and execution
Municipal partnership development
Development Communications Across Project Lifecycles
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Pre-Development Phase
Early community engagement, site assessment communications, land assembly negotiation support, preliminary concept testing with stakeholders.
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Approval Phase
Rezoning applications, public hearings, municipal coordination, community consultation, opposition management, media relations.
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Pre-Construction Phase
Development permit communications, construction permit applications, pre-construction community meetings, contractor coordination.
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Construction Phase
Construction communications, community relations, impact mitigation, progress updates, issue response.
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Completion & Occupancy
Grand openings, community celebrations, ongoing neighbor relations, property management communications.
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Monthly Communications Packages for Developers
Many developers have ongoing communication needs across multiple projects but don't need full-time staff. Our Monthly Communications Packages provide consistent support that scales with your development pipeline.
Our Real Estate Development Experience
reVerb brings practical experience navigating development approvals and community engagement. We understand development economics, municipal processes, political dynamics, and the communication strategies that move projects forward.
What We Bring:
Development Project Experience
Residential developments (single-family, multi-family, high-rise)
Commercial developments (retail, office, hospitality)
Mixed-use developments and master-planned communities
Industrial and logistics facilities
Institutional developments (healthcare, education)
Adaptive reuse and heritage projects
Understanding of Development Processes
Municipal approval processes and timelines
Rezoning and public hearing dynamics
Community consultation requirements
Political decision-making processes
Development economics and feasibility constraints
Strategic Communication Approach
Early engagement that prevents opposition
Benefit-focused messaging that builds support
Issues management that protects timelines
Relationship building that facilitates approvals
Our Approach: We understand that development is fundamentally about creating value—financial value for investors, community value for neighborhoods, and long-term value for cities. Our communications focus on demonstrating those values clearly to all stakeholders, building the broad support that allows great projects to move forward.
Real Estate Development Thought Leadership
The development industry faces constant evolution—changing housing policies, sustainability requirements, community expectations, and market dynamics. Positioning your company as a thoughtful, responsible developer builds trust and competitive advantage.
We Help Developers Build Industry Profile:
Content & Thought Leadership
Articles and opinion pieces on development trends
Speaking opportunities at industry events
Social media presence and engagement
Award submissions and industry recognition
The InfraSound Podcast Platform
Development professionals have valuable perspectives on city-building, housing challenges, community development, and creating successful projects. Our InfraSound podcast gives you a platform to share your insights with industry peers, municipal decision-makers, and the broader real estate community.
Share your development philosophy, lessons learned, innovative approaches, and perspectives on building better communities—positioning yourself as a thoughtful industry leader rather than just another developer.
Build Communities.
Build Support.
Successful developments require more than vision and capital, they require community trust, municipal support, and strategic communication at every stage. Let's discuss how we can help you navigate stakeholder complexity and move your projects forward.
Josh Jones
Project Manager, Valley Line Southeast | AECOM
“reVerb has really supported the public comms side by setting a high standard for public communication and engagement. It shows how much the team genuinely cares about the community and making sure people feel informed and involved. That kind of commitment goes a long way on a project like this.”
Some of our CLIENTS
