reVerb Communications Launches Free National LRT Media Monitoring Service
January 30, 2026
EDMONTON, AB – reVerb Communications has launched a free media monitoring service that tracks light rail transit projects across Canada, delivering curated updates every Friday morning directly to subscribers' inboxes.
The service addresses a persistent challenge in the infrastructure sector: critical project information scattered across dozens of news outlets, government releases, and regional publications. What previously required hours of manual research each week is now consolidated into a single, comprehensive update.
"Infrastructure professionals are managing multiple projects across different jurisdictions, and they are drowning in information," said Rachel Rae, Director of Business Development at reVerb Communications. "We built this tool because we were doing this research anyway for our own work on major LRT projects. It made sense to share it with the broader industry."
The Friday morning email provides subscribers with the week's most significant LRT developments, organized by project and region. Each update includes direct links to source material, allowing professionals to quickly assess relevance and dive deeper when needed.
Beyond the weekly digest, reVerb maintains a searchable archive of historical media coverage on its website, enabling users to track project narratives over time, identify patterns in stakeholder concerns, and benchmark communications approaches across different markets.
The service currently monitors major LRT projects including Edmonton's Valley Line West, Toronto's Eglinton Crosstown, Surrey's SkyTrain extension, Quebec City's tramway, and more than a dozen other developments from British Columbia to Quebec. reVerb eventually plans to expand coverage to include highway projects, bus rapid transit, active transportation infrastructure, and other large-scale builds.
The monitoring service leverages reVerb's existing infrastructure work across Alberta and deep familiarity with the construction communications landscape. The firm currently provides embedded communications support for Edmonton's Capital Line South LRT Extension and Valley Line West, giving the team direct insight into the type of information that matters most to project teams.
"We know what keeps project managers and communications leads up at night," said Rae. "It is not just knowing what is happening on their own project. It is understanding how similar challenges are being handled elsewhere, what narratives are emerging in other markets, and where the industry conversation is heading."
The service is free to access with no subscription fees or trials. Users can sign up at reverbcomms.ca/construction-media-monitoring and begin receiving updates the following Friday.
For infrastructure professionals managing stakeholder relations, public engagement, or project communications, the value proposition is straightforward: stay informed without the time investment. For consultants and contractors pursuing work across multiple markets, the historical archive provides competitive intelligence on how projects navigate public scrutiny and media cycles.
reVerb Communications has built its practice around the premise that infrastructure communications requires both strategic thinking and operational execution. The media monitoring service reflects this philosophy—providing actionable intelligence that saves time while creating opportunities for better-informed decision-making.
Subscribers gain access to weekly email updates, a searchable historical archive, and the option to request coverage of specific projects or regions as the service expands.
Sign up for free at: reverbcomms.ca/construction-media-monitoring
About reVerb Communications
reVerb Communications is a strategic communications firm specializing in infrastructure, construction, and industrial sectors across Canada. Based in Edmonton, Alberta, reVerb provides stakeholder engagement, media relations, crisis communications, and project communications support for major builds including LRT systems, highway expansions, and industrial facilities. The firm's work is grounded in the belief that effective communications drives better project outcomes and stronger community relationships.
