The Valley Line Southeast LRT received two awards at the Consulting Engineers of Alberta (CEA) 2025 Showcase Awards. reVerb Communications was part of the project team and led the public safety communications strategy for the line on behalf of the City of Edmonton.
CEA Award of Excellence in the Project Management category.
CEA Award of Merit in the Transportation Infrastructure category.
Eleven stations linking Mill Woods and downtown Edmonton, in service since November 4, 2023.
Sources: Consulting Engineers of Alberta, Mass Transit
The Project Team
The Valley Line Southeast was delivered by a multidisciplinary team led by AECOM, with DIALOG, Hatch, ISL Engineering and Land Services Ltd., Mott MacDonald, SMA Consulting Ltd. and Thurber Engineering Ltd. Sub-consultants included Spencer Environmental Management Services Ltd., GEC Architecture, PhiCon Ltd., QA Engineering, reVerb Communications, The Stewart Group and Jack Stuempel & Associates.
The line includes an elevated station at Davies, a tunnel and new bridges, among them the Tawatinâ Bridge over the North Saskatchewan River. Coordinating that many disciplines and organizations took sustained communication inside the team as well as with the public.
Public Safety Communications
A new low-floor LRT running through neighbourhoods and alongside traffic changes how drivers, pedestrians and cyclists need to move around it. reVerb developed the public safety communications strategy that introduced residents to the line and how to stay safe near it.
- Safety messages tailored for drivers, pedestrians and cyclists, including bus shelter ads aimed at drivers.
- Print materials with easy-to-understand graphics, translated into languages commonly spoken in Edmonton households.
- Distribution at community events, City Hall and library branches near the line.
- Presentations for students, including an exercise comparing Edmonton's two styles of LRT.
Our Valley Line Southeast case study and accessibility program case study cover this work in more detail.
We provide public safety, construction and stakeholder communications for LRT projects in Edmonton.
Explore LRT CommunicationsWhat the Team Said
"Modern projects are not just about the art of engineering and the arts of the technical disciplines, but about the art of integration. It is about pulling together all the disparate technical elements, the engineering elements, the public and communications elements into a coherent whole."
Quinn Nicholson, CEO, reVerb Communications
"reVerb has really supported the public comms side by setting a high standard for public communication and engagement. It shows how much the team genuinely cares about the community and making sure people feel informed and involved."
Josh Jones, Project Manager, AECOM
"Open, honest and transparent communication was key. Having a shared project office helped build that team dynamic and sense of connection."
Josh Jones, Project Manager, AECOM
Carrying the Work Forward
The communication practices developed for the Valley Line Southeast now inform our work on the Valley Line West and the Capital Line South Extension.
Congratulations to all of the 2025 Showcase Award winners. The full list of winners is on the CEA website.
Planning communication for a transit or infrastructure project?
We support project owners, engineering firms and contractors across Alberta from planning through to service.
