The term stakeholder has roots in gambling, not colonial land claims. While some shy away from the word due to misconceptions, its use in management theory was always about expanding inclusion. Stakeholder engagement today means building structured relationships with both internal and external groups, guided by a formal plan that reflects the project’s significance and the influence of those involved.

If you tell someone the water main is being replaced because the old one is one frost heave away from bursting, they might still sigh, but they’ll also picture the alternative. If you explain the new bridge work will shave ten minutes off their drive next year, they might still be annoyed, but the project stops feeling pointless.

Visual storytelling brings clarity, emotion, and accessibility to public engagement. reVerb uses visuals to help communities connect with complex projects and see themselves in the process.

Soapboxing is a facilitation method that gives people space to speak freely and personally in engagement sessions. When framed well, it builds trust, connection, and transparency—especially in planning and public-sector projects.

The Human Spectrogram is a simple facilitation technique that helps groups explore diverse opinions by physically positioning themselves along a line from “agree” to “disagree.” Used in stakeholder engagement, public workshops, and internal sessions, it encourages openness, builds group energy, and reveals shared values or tensions through guided dialogue.

Before launching any public engagement, ask your team key questions about goals, stakeholders, tools, risks, and reporting. These questions help shape a clear, effective process.

Municipalities should hire a public engagement consultant when internal teams are at capacity, projects are sensitive, or legislative requirements apply. Consultants bring tools, structure, and credibility to the process.

Public engagement consultants help governments and project teams involve the public in decisions that affect them. They create strategies, run events, translate technical content, and report feedback.

reVerb Communications supports construction and infrastructure projects with crisis communications and issues management. We help your team respond to incidents, maintain trust, and stay on schedule.

reVerb Communications provides public engagement consultants who specialize in infrastructure, planning, and municipal projects. We help teams connect with communities through strategy, facilitation, reporting, and outreach.

reVerb Communications is a transportation communications consultancy working across Canada. We support infrastructure and transit projects with stakeholder engagement, public outreach, signage, and strategic messaging from planning through construction.

reVerb Communications is a specialized public sector communications agency based in Alberta. We support municipalities, utilities, and infrastructure owners with public engagement, outreach, and clear communication strategies tailored to high-stakes, taxpayer-funded projects.

Engineers and architects often need to explain complex projects to people outside their field. This guide shows how to write clearly for non-technical audiences, avoid jargon, focus on what matters, and improve public understanding. It also explains how reVerb helps translate technical information into plain language.

Public backlash starts with poor communication. This article shows how early engagement builds trust, prevents conflict, and helps project teams avoid costly delays. It includes real-world examples and outlines how reVerb supports infrastructure projects through proactive stakeholder outreach.

Deciding between internal communications and hiring a professional firm can impact your project’s success. We compare both options for engineers, architects, general contractors, and infrastructure owners—showing when internal teams are enough, when external help is needed, and how firms like reVerb strengthen high-stakes projects through clear, focused communication.

Internal and external audiences require different communication approaches during a construction project. Learn what each group needs, how to avoid common mistakes, and how reVerb helps teams deliver clear, timely messaging that builds trust and keeps work on track.

Clear communication is key to any construction project. But where are those expectations written down? This article explains which documents and sections outline communication requirements, like the Project Management Plan, Division 01 of the specifications, and public engagement plans. It also shows how firms like reVerb can support your team in managing project communications effectively.

Strong presentations don’t just happen, they’re built using the 7 P’s: Purpose, People, Place, Preparation, Planning, Practice, and Performance. We explain each step in simple terms and shows how a firm like reVerb Communications can support you with writing, design, coaching, and live delivery to help you present at your best.

Public relations and marketing are often confused, but they’re not the same thing. Explore the difference in goals, methods, and audiences between the two. It also shows how they can work together to support both trust and sales, using real-world examples from business and public projects.

Some stakeholders are easy to work with, others can be difficult. This article helps you understand why some stakeholders push back, how to respond calmly, and how to use tools like the 4R analysis (Rights, Responsibilities, Returns, Relationships) to reduce conflict, build trust, and keep your project on track.