Stakeholder Engagement:

The Good, The Bad and The Ugly Blog

What is Media Monitoring?
Rachel Rae Rachel Rae

What is Media Monitoring?

Media monitoring is the process of tracking news, articles, broadcasts, and online discussions about a specific industry, organization, or project. It helps you see what is being said, where it is being said, and how it may affect your work.

Other common terms include:

  • News monitoring

  • Press monitoring

  • Media tracking

  • News clipping

  • Media intelligence

These terms are often used interchangeably, but all describe the same core activity—keeping watch on the information being published across traditional and digital channels.

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Your Traffic Jam Has a Backstory
Rachel Rae Rachel Rae

Your Traffic Jam Has a Backstory

If you tell someone the water main is being replaced because the old one is one frost heave away from bursting, they might still sigh, but they’ll also picture the alternative. If you explain the new bridge work will shave ten minutes off their drive next year, they might still be annoyed, but the project stops feeling pointless.

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