Stakeholder Engagement:
The Good, The Bad and The Ugly Blog

Soapboxing: A Tool for Public Expression in Engagement Sessions
Soapboxing is a facilitation method that gives people space to speak freely and personally in engagement sessions. When framed well, it builds trust, connection, and transparency—especially in planning and public-sector projects.

Human Spectrogram: A Simple Tool for Meaningful Dialogue
The Human Spectrogram is a simple facilitation technique that helps groups explore diverse opinions by physically positioning themselves along a line from “agree” to “disagree.” Used in stakeholder engagement, public workshops, and internal sessions, it encourages openness, builds group energy, and reveals shared values or tensions through guided dialogue.

Top Questions to Ask Your Public Engagement Team
Before launching any public engagement, ask your team key questions about goals, stakeholders, tools, risks, and reporting. These questions help shape a clear, effective process.

When Should Municipalities Hire a Public Engagement Consultant?
Municipalities should hire a public engagement consultant when internal teams are at capacity, projects are sensitive, or legislative requirements apply. Consultants bring tools, structure, and credibility to the process.

What Does a Public Engagement Consultant Do?
Public engagement consultants help governments and project teams involve the public in decisions that affect them. They create strategies, run events, translate technical content, and report feedback.

Crisis Communications and Issues Management in Construction
reVerb Communications supports construction and infrastructure projects with crisis communications and issues management. We help your team respond to incidents, maintain trust, and stay on schedule.

Public Engagement Consultants
reVerb Communications provides public engagement consultants who specialize in infrastructure, planning, and municipal projects. We help teams connect with communities through strategy, facilitation, reporting, and outreach.

Transportation Communications Consultants in Canada
reVerb Communications is a transportation communications consultancy working across Canada. We support infrastructure and transit projects with stakeholder engagement, public outreach, signage, and strategic messaging from planning through construction.

Public Sector Communications Agency in Alberta
reVerb Communications is a specialized public sector communications agency based in Alberta. We support municipalities, utilities, and infrastructure owners with public engagement, outreach, and clear communication strategies tailored to high-stakes, taxpayer-funded projects.

Writing for Non-Technical Audiences: A Guide for Engineers and Architects
Engineers and architects often need to explain complex projects to people outside their field. This guide shows how to write clearly for non-technical audiences, avoid jargon, focus on what matters, and improve public understanding. It also explains how reVerb helps translate technical information into plain language.

How Early Engagement Can Prevent Public Backlash
Public backlash starts with poor communication. This article shows how early engagement builds trust, prevents conflict, and helps project teams avoid costly delays. It includes real-world examples and outlines how reVerb supports infrastructure projects through proactive stakeholder outreach.

Hiring a Communications Company vs. Using Internal Resources: What Works Best for Infrastructure Projects?
Deciding between internal communications and hiring a professional firm can impact your project’s success. We compare both options for engineers, architects, general contractors, and infrastructure owners—showing when internal teams are enough, when external help is needed, and how firms like reVerb strengthen high-stakes projects through clear, focused communication.

Communication Requirements for Internal vs. External Audiences
Internal and external audiences require different communication approaches during a construction project. Learn what each group needs, how to avoid common mistakes, and how reVerb helps teams deliver clear, timely messaging that builds trust and keeps work on track.

Which Document or Section Outlines the Communications Requirements for a Construction Project?
Clear communication is key to any construction project. But where are those expectations written down? This article explains which documents and sections outline communication requirements, like the Project Management Plan, Division 01 of the specifications, and public engagement plans. It also shows how firms like reVerb can support your team in managing project communications effectively.

What Are the 7 P’s of Presenting?
Strong presentations don’t just happen, they’re built using the 7 P’s: Purpose, People, Place, Preparation, Planning, Practice, and Performance. We explain each step in simple terms and shows how a firm like reVerb Communications can support you with writing, design, coaching, and live delivery to help you present at your best.

Are Public Relations and Marketing the Same Thing?
Public relations and marketing are often confused, but they’re not the same thing. Explore the difference in goals, methods, and audiences between the two. It also shows how they can work together to support both trust and sales, using real-world examples from business and public projects.

How to Handle Difficult Stakeholders
Some stakeholders are easy to work with, others can be difficult. This article helps you understand why some stakeholders push back, how to respond calmly, and how to use tools like the 4R analysis (Rights, Responsibilities, Returns, Relationships) to reduce conflict, build trust, and keep your project on track.

What Are the 4 Major Components of a Stakeholder Management Plan?
A stakeholder management plan helps your project run smoothly by identifying who is involved, what they care about, and how to keep them informed and engaged. This article breaks down the four major components: stakeholder identification, analysis, communication and engagement—and shows how the 4R model (Rights, Responsibilities, Returns, Relationships) helps you better understand your stakeholders’ needs and roles.