Stakeholder Engagement:

The Good, The Bad and The Ugly Blog

What is Media Monitoring?
Rachel Rae Rachel Rae

What is Media Monitoring?

Media monitoring is the process of tracking news, articles, broadcasts, and online discussions about a specific industry, organization, or project. It helps you see what is being said, where it is being said, and how it may affect your work.

Other common terms include:

  • News monitoring

  • Press monitoring

  • Media tracking

  • News clipping

  • Media intelligence

These terms are often used interchangeably, but all describe the same core activity—keeping watch on the information being published across traditional and digital channels.

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Your Traffic Jam Has a Backstory
Rachel Rae Rachel Rae

Your Traffic Jam Has a Backstory

If you tell someone the water main is being replaced because the old one is one frost heave away from bursting, they might still sigh, but they’ll also picture the alternative. If you explain the new bridge work will shave ten minutes off their drive next year, they might still be annoyed, but the project stops feeling pointless.

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Human Spectrogram: A Simple Tool for Meaningful Dialogue
Rachel Rae Rachel Rae

Human Spectrogram: A Simple Tool for Meaningful Dialogue

The Human Spectrogram is a simple facilitation technique that helps groups explore diverse opinions by physically positioning themselves along a line from “agree” to “disagree.” Used in stakeholder engagement, public workshops, and internal sessions, it encourages openness, builds group energy, and reveals shared values or tensions through guided dialogue.

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What Does a Public Engagement Consultant Do?
Rachel Rae Rachel Rae

What Does a Public Engagement Consultant Do?

Public engagement consultants help governments and project teams involve the public in decisions that affect them. They create strategies, run events, translate technical content, and report feedback.

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Public Engagement Consultants
Rachel Rae Rachel Rae

Public Engagement Consultants

reVerb Communications provides public engagement consultants who specialize in infrastructure, planning, and municipal projects. We help teams connect with communities through strategy, facilitation, reporting, and outreach.

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Transportation Communications Consultants in Canada
Rachel Rae Rachel Rae

Transportation Communications Consultants in Canada

reVerb Communications is a transportation communications consultancy working across Canada. We support infrastructure and transit projects with stakeholder engagement, public outreach, signage, and strategic messaging from planning through construction.

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Public Sector Communications Agency in Alberta
Rachel Rae Rachel Rae

Public Sector Communications Agency in Alberta

reVerb Communications is a specialized public sector communications agency based in Alberta. We support municipalities, utilities, and infrastructure owners with public engagement, outreach, and clear communication strategies tailored to high-stakes, taxpayer-funded projects.

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Writing for Non-Technical Audiences: A Guide for Engineers and Architects
Rachel Rae Rachel Rae

Writing for Non-Technical Audiences: A Guide for Engineers and Architects

Engineers and architects often need to explain complex projects to people outside their field. This guide shows how to write clearly for non-technical audiences, avoid jargon, focus on what matters, and improve public understanding. It also explains how reVerb helps translate technical information into plain language.

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How Early Engagement Can Prevent Public Backlash
Rachel Rae Rachel Rae

How Early Engagement Can Prevent Public Backlash

Public backlash starts with poor communication. This article shows how early engagement builds trust, prevents conflict, and helps project teams avoid costly delays. It includes real-world examples and outlines how reVerb supports infrastructure projects through proactive stakeholder outreach.

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Hiring a Communications Company vs. Using Internal Resources:
Rachel Rae Rachel Rae

Hiring a Communications Company vs. Using Internal Resources:

Deciding between internal communications and hiring a professional firm can impact your project’s success. We compare both options for engineers, architects, general contractors, and infrastructure owners—showing when internal teams are enough, when external help is needed, and how firms like reVerb strengthen high-stakes projects through clear, focused communication.

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Communication Requirements for Internal vs. External Audiences
Rachel Rae Rachel Rae

Communication Requirements for Internal vs. External Audiences

Internal and external audiences require different communication approaches during a construction project. Learn what each group needs, how to avoid common mistakes, and how reVerb helps teams deliver clear, timely messaging that builds trust and keeps work on track.

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