Knowledge dissemination is a defined scope of work within your contribution agreement. It has deliverables, audiences, timelines and reporting requirements. Like any scope of work, it needs dedicated capacity to execute well.

Every deliverable in your knowledge dissemination scope can serve two purposes: satisfying the funder and building your market reputation. That dual purpose is worth planning for from the start.

Programs like NRCan's Deep Retrofit Accelerator Initiative, FCM's Green Municipal Fund and the Greener Neighbourhoods Pilot Program all include mandatory knowledge-sharing requirements. This work matters. It's how individual projects contribute to market transformation.